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From the Founder

Kamy Wicoff's next book, Wishful Thinking, pubs soon. Here's what she's learned along the way.

Blog Posts

The Benefit of Face-to-Face Public Relations

Posted by Sara Chambers on April 15, 2015 at 11:00pm 0 Comments

In a world where social media and digital marketing is a cornerstone of any publicity campaign, it’s easy to lose sight of the basic nature of communication. The kind that allows you to really show your passion for who you are and what you do; the kind that doesn’t allow you to hide behind any computers or internet personas; the kind that puts you on the spot and it just so happens to be the foundation of any effective communications and public relations strategy: face-to-face interaction. It’s why big PR firms are still investing in guerrilla tactics that put people and products  on the street to interact with the public. If you ever want to check out some great campaigns that engage people in person,THIS is a great list. Or maybe I’m the only one who geeks out on that kind of thing. 

The point is, digital media is most definitely…

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[SWP: Behind the Book] Since I Signed with She Writes Press

Posted by Celine Keating on April 20, 2015 at 7:30am 7 Comments

Tomorrow is the pub date for my latest novel Play for Me, a good time to look back over the ten months since I signed with She Writes Press.

As I reflect on lessons learned, I’m struck by the fact that my volunteer literary activities, which I thought of as ancillary, have turned out to have been as important as my marketing plan. At the time, I simply got caught up in these projects; they weren’t part of any strategy. But in hindsight, I suspect that by focusing on building community I am also building “platform” and, hopefully, readership, if not immediately, then in the long term for my next novel and an anthology I am working on as co-editor.

Given all the things a writer needs to do when preparing for book publication, it seems counterintuitive to suggest that you add to…

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Active vs. Passive Voice

Posted by Maria Murnane on April 13, 2015 at 8:26am 0 Comments

If you've never heard of "active voice" or "passive voice," don't worry, you're not alone. However, while you might not know the official terminology, I'm willing to bet you can easily spot the difference between the two.

 

In the active voice, the subject of the sentence is doing the acting. For example:

 

  • I am writing this blog post.
  • You are reading this blog post.
  • They are enjoying that book.

 

In the passive voice, the subject of the sentence is being acted on by the verb:

 

  • This blog post is being written by me.
  • This blog post is being read by you.
  • That book is being enjoyed by…
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[Path to Publication] Creative Marketing Ideas that Pay Off

Posted by Tracy Slater on April 8, 2015 at 11:30pm 12 Comments

Sometimes, when people hear I'm publishing my memoir through Penguin Random House's Putnam imprint, they assume I won't have to do any marketing or publicity on my own. But unless you're a famous writer these days, you can pretty much expect to do at least some of your own publicity. From the literary series I run in Boston and Tokyo, Four Stories, I've known writers who have had New York Times best-sellers, won National Book Awards, and even written Amazon #1 books of the year, who have all taken on at least some of their own marketing.

I'm now 3 months away from the launch date of my book: prime publicity time. But I'm also first-time book author who lives half-way across the planet from the literary mecca of NYC and has a 1-year old baby, the laugh (or is it the tired?) lines of a 47-year-old 1st-time parent, and no proven track record in book-selling, so I'm eagerly exploring creative publicity…

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Community Blog

Why There Are Words Literary Reading May 14

Why There Are Words presents readers from Joyland Magazine, a literary journal that features award-winning writing connected to authors’ local communities, with special guest Daniel Handler, May 14, 2015, at Studio 333 in Sausalito. Doors open at 7pm; readings begin at 7:15. $10. For more details, including the authors’ full bios, see the Why There Are Words website, whytherearewords.com.

Zoe Ferraris has written…

Just One Step Higher

Just step a little higher- and don’t let your present circumstances keep your feet immobilized. Breathe in, smile big and then lift your foot. Now do it again with the other one. Keep your eyes fixed in front of you because there lies your prize.

Just keep going, no matter how you feel. One foot in front of…

Book Giveaway and Interview with Historical/Romantic Suspense Author Ronda Gibb Hinrichsen

Book Giveaway Apr 20 - 27: You have a chance to win a Mystery/Romance, Betrayed. Hard Copy: U.S. only

 

Betrayed is about a young woman who protects a child from the ruthless gang who killed her parents and faces love and self-sacrifice at the brink of the Niagara Falls.

 

1851: Niagara Falls, New York. The evidence has been well hidden—the Thayers were confident that it was safe from the clutches of the ruthless Murphy Gang. But it has all…

Interview with H.O. Tanager, author of Autograph Penis

Autograph Penis

Title: Autograph Penis
Author: H.O. Tanager
Publisher: H.O. Tanager
Pages: 282
Genre: Nonfiction
Format: Paperback/Kindle

Performance artist H. O. Tanager holds high hopes for her cross-country trip to Boston: to see great art, to eat delicious food… and to incite mayhem. But once the journey actually…

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