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Are You Wasting Your Social Media Profiles?

Posted by Bernadette Geyer on April 21, 2017 at 10:30am 0 Comments

When someone stumbles upon your company’s Facebook page or Twitter account, what will they immediately learn about you? Take a moment to look. What do you see on your profile? Do they see an egg instead of your face or logo on Twitter?

I recently scrolled through the list of recent followers on my Twitter account and noticed that some of the business accounts following me had no information about their companies in their Twitter profile. None. Not even a link to the business website.

The company name was sort of nondescript, and the header image was a big cloud with the words “Expand Your Business, Call Today” across it. Well, at least there was a phone number listed for people to call. So, it was no surprise to see that, while they followed more than 2000 other Twitter accounts, they had only a little more than 500 followers themselves.…

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Branding - time for me to get serious

Posted by Lisa Dyer on April 19, 2017 at 2:55am 0 Comments

Now I'm out on my own, I've been thinking about Lisa Dyer as a brand. What am I? What is my style? How do I become 'a brand'?



Branding and marketing are two different but equally important things. Up until now, I've focused on marketing; getting my name out there, setting up profiles on exposure sites, that type of thing. Now it's time to start thinking about branding.



Firstly, I've had to do something that maybe, just a little bit, goes against the grain. I've embraced my pink side. Now, I've got nothing against pink as a colour but me and pink - chalk and cheese. Pink to me is soft and fluffy and, well, I'm not. However, if I am to have a brand for my novels then pink it is.





I made some new headers using Canva but first, I tapped into the HTML and CSS of my website and found a colour I liked for the background. This has now been carried across to represent Lisa Dyer Author in her role of contemporary romantic novelist. I also…

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Signed, Sealed, Delivered

Posted by Laurie Buchanan on April 18, 2017 at 11:46am 0 Comments

In this technology-intense era, we can send an email around the globe in a nanosecond with the mere push of a button.

I don’t receive handwritten letters often, so when I do, they’re extra special. During my sabbatical, I received physical correspondence from a few people. One package winged its way across the pond from Wales!

People sent mail to my Boise address and then Len brought it to me when he visited Darby. It was so much fun!

When was the last time you sent or received a handwritten letter?

© TuesdaysWithLaurie.com  …

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5 Things I Learned from Rebecca Skloot about Structure

Posted by Brooke Warner on April 19, 2017 at 5:10am 0 Comments

I teach structure to memoirists, so I confess that I went into Rebecca Skloot’s She Writes University class thinking I didn’t have much to learn. Wrong. Rebecca’s book, The Immortal Life of Henrietta Lacks (coming to HBO—Oprah! Rose Byrne!—this weekend, April 22), is a masterful structural event. Rebecca wove together three timelines in that narrative, tracking the evolution of Henrietta’s cells, the Lax family, and her own involvement in this amazing story. Here are five things I’m taking with me from her class, for myself and my students:

 

1. Exposition is okay, and should be outlined or mapped along with everything else. Although I’ve never been of the mind that exposition is a dirty word, Rebecca’s framing of it as “telling” (vs. showing) and “necessary” to the point of needing to be tracked…

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