I just hosted my very first book launch party, and I am happy to report that it went very well: We ran out of chairs and we ran out of books, but most important, people enjoyed themselves. For many of my guests it was the first book launch/reading they ever attended, and I like to think they got a good taste of what fun can be had at literary events. Following are some tips from my experience:
My book launch party went better than I could possibly have imagined. We were sold out of books before the program even began, and my only regret is that I should have brought an even bigger box of books as backup than I did—we would have sold them all! A few of my coworkers from my day job attended, and the next day it was nice to hear their chatter about how much they had enjoyed themselves. And that, to me, is the greatest measure of a successful event: That the guests had a good time.