Innovative Publicity Now


Innovative Publicity Now

Follow-up questions and discussion re. Lauren Cerand's "Innovative Publicity Now" webinar on Sept. 22.

Location: #Publishing
Members: 61
Latest Activity: Sep 6, 2013


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Discussion Forum

kickstarter for promo + fundraising

Started by Erin Siegal. Last reply by Veronica Young Oct 21, 2011. 2 Replies

hey SheWrites ladies...I just thought I'd send you all a note to share my experience fundraising using for my book. My book, which is narrative nonfiction, has done really well, and…Continue

Book Tour to End Gender-based Violence (Advice Please)

Started by Mandy Van Deven Apr 30, 2011. 0 Replies

Hello everyone: I am the co-author of a new book, …Continue

Passage from Time Out London

Started by Lauren Cerand Sep 24, 2009. 0 Replies

Here's the quote that I read out loud during Innovate Publicity Now:"Word of mouth is key to the movement's success, Pure Evil Says: 'Street artists are more aware of the art marketplace now. But…Continue


Started by Lauren Cerand Sep 22, 2009. 0 Replies

some links i mentioned today:SPINSANITYMORE INTELLIGENT LIFE…Continue

Comment Wall


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Comment by Colleen Green on September 6, 2013 at 7:20pm

My romance suspense novel Last Words is available to buy!

Here's a blurb to give you an idea of the story

Last Words is a romance suspense novel filled with intrigue and desire set in Napa Valley, California. Amber Milestone longs for Jack Hale, the handsome and sophisticated son of Mr. Hale, the co-owner of her stepfather’s restaurant. Amber works as a chef at Hale’s View and has more than just a business relationship with Jack. Their love affair is tested by the corrupt world of money and power. Will Amber find the courage to face the wrath of evil?

I wrote Last Words to develop a world full of seduction that blurs the line between true love and raw passion. Once you read about Amber’s life you are swept away by romance and lies. She symbolizes the power of self reliance but not until she faces tragedy that will keep you turning the pages until the Last Words.

My Drawing to Win a Starbucks Gift Card link at

Like my author face book page and be entered to win a signed copy!

Like my author facebook page from now until Sept. 30th to be entered into a drawing to win a free signed copy of my novel Last Words! Winner will be announced on Oct. 1st! Good Luck!

All drawing are open to all legal residents of the 48 contiguous United States and the District of Columbia who are 18 years of age or older. Colleen Green is not responsible for any damaged or lost prizes due to postal service mishaps.

Good Luck!


Comment by Nancy MacMillan on September 5, 2011 at 5:35pm

I just joined Innovative Publicity to see what you're all about. My book is finished and edited, and I've been in the query stage since Nov.  I've been posting with SheWrites since April, plus reading oodles on marketing and publicizing.  If I'm not picked up, I plan to self-publish.  Either way, I need to know how to Publicize. 

Nancy @ 

Comment by Linda Boulanger on March 2, 2011 at 7:03pm
We're attempting to build our blog and trying an new marketing approach for us by parading out our authors one by one with many of them offering a giveaway. I get to lead the parade! Hope you join me over at TreasureLine Books & Publishing Blogand comment for a chance to win a copy of my new "Arms of an Angel"
Comment by Danica Davidson on January 6, 2011 at 4:30pm

I'm trying to publicize the piece I wrote for Guide to Literary Agents.  A few people have suggested I try to get blogs to link to it.  Does anyone have a blog, or know of a blog, that might be interested in linking to this?  Thanks!

Comment by Danica Davidson on December 29, 2010 at 1:09pm

I'm being featured on the blog Guide to Literary Agents and I'm doing what I can to publicize it.  I'm hoping it can be a good form of publicity.

Comment by Linda Boulanger on October 5, 2010 at 9:09am
Author friend Andrew E. Kaufman created his own book trailer at It's an amazing trailer and he said the hardest thing was finding the pics/videos. The creating is free...they have some stock pics or you can go to places like or others. Dreamstime is very reasonable and even has a free section. Watch the trailer, though. You'll see what we as authors are capable of... Trailer for While The Savage Sleeps
Comment by Danica Davidson on August 7, 2010 at 6:12pm
Hello! I'm a writer interested in going further with her career, so publicity is always a good thing. I've been doing quite a bit of freelance, but I'm interested in publishing my YA novel. If anyone is curious, this is my website (I'm hoping it in and of itself is a good tool for publicity):
Comment by GloriaFeldt on April 8, 2010 at 9:58am
Oh, and the question of who I am reaching out to is I assume regarding the audience. My audience is progressive women. The book should appeal to all ages of progressive women, but I anticipate particular interest from three groups: young women looking for mentoring and leadership advice, women at mid-career facing some tough issues and looking for how to navigate the power grids of work , political, and personal life, and older feminists who want to continue the work and the legacy.

I expect I have said enough controversial things that the right will do their usual attack jobs. That should help get people's attention. And I usually get a secondary audience of progressive men or even fairly conservative men with daughters they adore.
Comment by GloriaFeldt on April 8, 2010 at 9:48am
Wow, what great and generous advice, Stacey! Thanks so much. I will check out Gina's interview with Charlie Rose and make sure to find out what that whole paragraph about heat maps means in practical terms.

This really feels to me like the fun part of the book and I am very excited to be at the place where I can start to focus on marketing. I am sure I will have more questions and am happy to play the process out in public if that would be helpful to others.
Comment by Stacey Donovan on April 5, 2010 at 4:53pm
Hi Gloria, I have some thoughts which I imagine are shared by you and others. I responded to your initial comment very generally with the hope that it would start some discussion. What first comes to mind after reading your response is exactly that: who are you reaching out to?

Your website is always a reflection of who you are - and yours of course reflects a very busy, accomplished pro! If I were you I'd stick with Heartfeldt, because as you say it's known- and work the forthcoming book through it. I'd also merge the other blogs as they're not so dissimilar in topic and you don't want to appear lagging in new content, and we're in agreement on what your landing page will become.

Using Ning could be terrific for one aspect of your social media, and Facebook another. Did you catch Gina Bianchini on Charlie Rose not too long ago? She makes the distinction between the two vehicles concisely and superbly. (It's avail on his site; see below for general ideas on gifting/bonuses on one, discussion on the other, for example.)

Not knowing more about the book itself, here are some other ideas gathered around Itown:

1. Organize your thoughts around all of your possible sales channels - online spots such as Barnes and Noble, Amazon, etc., or offline channels such as corporate gifts, independent bookstores, gift stores, etc.
2. Make sure that you have a killer sales page for your book online. Ever heard of heat maps or eye tracking? We read web pages in a specific way and that makes a difference between a sale and no sale sometimes.
3. Add a media page to your website. If someone visits your site and sees a list of publications that have mentioned you and your book in their columns, or talk show hosts who have interviewed you on their shows – it speaks volumes about how *someone* you are and the value of the message in your books.

Hope that helps fuel the vehicle!

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