I am the resident cynic – especially when it comes to social media. In my personal life, I am an anit-Facebooker. But, when it comes to writing I know that I need to get out there.
So far, She Writes has been a safe place for me to make connections. I am very comfortable here. I have no problem spreading the word and bouncing ideas off of the people that belong to this community. And, now I am wondering about how to expand my circle when it comes to my latest project.
I’ve mentioned in previous posts that I am working on a script for a dramatic theatrical piece – a choreopoem. It’s a rather unique project, and I want the marketing approach to be unique too. Thus far, I’ve come up with an idea to create a blog chronicling the project’s creative development. I plan to include the following topics:
After launching the blog I plan to do the standard things like creating a Facebook Fan page and a Twitter feed to attract attention. Here are my million dollar questions: Am I giving the public too much info about the project, as the internet is full of “idea thieves?” Should I add/take away info? If you were me, how would you handle this?
Thanks folks! :-)
What do you need from them - from the masses? Why do you need to get the word out?
You always know just how to get me to think outside of the box. Thank you so much!
What I need from the masses: for them to be open to the "education" the theatrical piece will provide for the audience.
Why I need to get the word out: to get folks fired up; to make them want to be apart of the audience; to fill seats with open-minded individuals.
Okay, "fill seats" -- physical seats? This is a theater piece, not being filmed for theatrical (ie: movie house) release?
Because if that's so, you don't need the masses. You need local people. A website is great, but you need to target a very specific audience to get them to see it. Um, my shy friend, I have bad news for you: you need to go shake some hands and kiss some babies...
When I got out of college, I helped start a theater company. We went to small towns and did theater with the residents of the towns. We went to local fairs and churches and community centers and schools and bagged in the supermarket, chatting people up and including fliers of our shows. Social media can help you by letting people know what a choreopoem is - website, snippets on YouTube, easy way to buy tickets, fun viral video explaining in a funny and SHORT way what a choreopoem is (or isn't - that would be hilarious, a small kid trying to tell his dad what a choreopoem is and the dad getting it all wrong, "No, that's not a choreopoem! That's an elephant... No, that's a lawnmower..." But I digress...)
So the web is good for stuff that's visual and that can help them figure out what you are, when you are performing, and how to get to you and buy tickets, but to point people to the website, you don't need a massive twitter campaign, you need to get out and meet people and get them interested in what you're up to.
Have fun with it!
You hit the nail on the head. This is indeed a theater piece. I do need local people... That means... Getting out and being hands on.
Once again thank you for the advice. :-)
If you plan to tour the work afterwards then that might be the time to step up the social media campaign. For now a blog should do, its an easy way to give any potential audience's a taster or what you're offering