Build Your Platform



Build Your Platform: With Blogging With Courtney E. Martin


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SNEAK PEEK: Three free minutes of Courtney's enlightening presentation. Check it out.

TESTIMONIALS:
"Who reads blogs, and why? When did the blogosphere really take off? How can you blog when you barely have time to think? All of these questions and more were answered by Courtney Martin's webinar on blogging, which provided useful advice about blogging and insights into how to integrate blogging into lives that are already overfull. I can't wait for part two!" —Heather Hewett, writer and editor of "Global Mama" on Girl w/ Pen!

"I just got through listening to the webinar on blogging and found it excellent and extremely useful. The step-by-step description of how to get involved in blogging (and how to decide whether you should or shouldn't) was invaluable."

Thanks much to all who participated in our BLOGGING SURVEY. Turns out that:
65% of you read blogs to be inspired and entertained, and
43% to get a new take on the issues of the day.
48% of you write a blog because you have something important to say, and
45% because you're building a platform for your books. Brava!
Want to learn how to use blogging to your writerly advantage? BUY THE DOWNLOAD to enjoy anytime!


What distinguishes a blog from a website? How do you find a blog that deals with your particular passions and interests? What is proper etiquette for getting bloggers’ attention and/or participating in the blog conversation? This workshop for beginners demystifies blogs once and for all, breaking down both the basic anatomy of a blog (blog roll, categories, comments, etc.) and the landscape of the larger blogosphere. Participants will walk away with a clear understanding of how to find blogs that interest them or pertain to their field, search for particular issues and experts within the new media landscape, and operate with savvy in the blogosphere—using blogs for research, promotion, and platform building.
Stay tuned for Part II, in which Courtney will demystify starting a blog and finding content to keep it fresh and attract traffic.


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Build Your Platform: With Twitter
With Sarah Milstein

What is Twitter? Why is it so popular? And how can its 140-character messages be a serious—and effective—way to enhance your writing career? In this enlightening webinar, Sarah Milstein, co-author of The Twitter Book, answers all of your questions, with helpful examples, great advice, and clear explanations guaranteed to turn you into a Twitter power user. Let the tweeting begin!

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Build Your Platform: DIY Publicity
With Lauren Cerand


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Do magazines matter? Is Twitter the answer? From surveying the evolving media landscape's new opportunities for publishing to devising strategies for connecting with your natural readership, we'll explore what's at the heart of a successful literary publicity campaign in this energetic, interactive hour-long workshop.The merits (and practical applications) of bookstore signings and other events, creative outreach, generating buzz, and designing a balanced campaign that incorporates the best aspects of "traditional" public relations and new technological and social developments to find your ideal audience will be covered, along with related topics that come up in conversation.

Lauren Cerand is an independent public relations representative specializing in innovative campaigns, dynamic events and strategic consultation. She has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by the Village Voice. She is often asked to share her perspective with audiences, such as at Book Expo America in New York and Penguin Books in London, and will appear next at the Center for Fiction Writers’ Conference. Lauren serves on the board of directors of both Girls Write Now and The Writers Room, and as an advisor to Fictionaut. Lauren is a graduate of Cornell University.

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