Build Your Platform: With Blogging With
Courtney
E. Martin
SNEAK PEEK:
Three free minutes of Courtney's enlightening
presentation. Check it out.
TESTIMONIALS:
"Who reads blogs, and why? When did the blogosphere really take
off? How can you blog when you barely have time to think? All of
these questions and more were answered by Courtney Martin's webinar
on blogging, which provided useful advice about blogging and
insights into how to integrate blogging into lives that are already
overfull. I can't wait for part two!"
—Heather Hewett, writer
and editor of "Global Mama" on Girl w/ Pen!
"I just got through listening to the webinar on blogging and found
it excellent and extremely useful. The step-by-step description of
how to get involved in blogging (and how to decide whether you
should or shouldn't) was invaluable."
Thanks much to all who participated in our
BLOGGING SURVEY.
Turns out that:
•
65% of you read blogs to be inspired and entertained,
and
•
43% to get a new take on the issues of the day.
•
48% of you write a blog because you have something
important to say, and
•
45% because you're building a platform for your books.
Brava!
Want to learn how to use blogging to
your writerly
advantage?
BUY THE DOWNLOAD to enjoy anytime!
What distinguishes a blog from a website? How do you find a blog
that deals with your particular passions and interests? What is
proper etiquette for getting bloggers’ attention and/or
participating in the blog conversation? This workshop for beginners
demystifies blogs once and for all, breaking down both the basic
anatomy of a blog (blog roll, categories, comments, etc.) and the
landscape of the larger blogosphere. Participants will walk away
with a clear understanding of how to find blogs that interest them
or pertain to their field, search for particular issues and experts
within the new media landscape, and operate with savvy in the
blogosphere—using blogs for research, promotion, and platform
building.
Stay tuned for
Part II, in which Courtney will demystify
starting a blog and finding content to keep it fresh and attract
traffic.
••••••••••••••••••••••••••••••
Build Your Platform: With Twitter
With Sarah Milstein
What is Twitter? Why is it so popular? And how can its
140-character messages be a serious—and effective—way to enhance
your writing career? In this enlightening webinar,
Sarah
Milstein, co-author of
The Twitter Book, answers all of
your questions, with helpful examples, great advice, and clear
explanations guaranteed to turn you into a Twitter power user. Let
the tweeting begin!
••••••••••••••••••••••••••••••
Build Your Platform: DIY Publicity
With Lauren Cerand
Do magazines matter? Is Twitter the answer? From surveying the
evolving media landscape's new opportunities for publishing to
devising strategies for connecting with your natural readership,
we'll explore what's at the heart of a successful literary
publicity campaign in this energetic, interactive hour-long
workshop.The merits (and practical applications) of bookstore
signings and other events, creative outreach, generating buzz, and
designing a balanced campaign that incorporates the best aspects of
"traditional" public relations and new technological and social
developments to find your ideal audience will be covered, along
with related topics that come up in conversation.
Lauren
Cerand is an independent public relations representative
specializing in innovative campaigns, dynamic events and strategic
consultation. She has been described as one of the “cultural
gatekeepers in the literary world” by Time Out New York and as the
“Best of New York” by the Village Voice. She is often asked to
share her perspective with audiences, such as at Book Expo America
in New York and Penguin Books in London, and will appear next at
the Center for Fiction Writers’ Conference. Lauren serves on the
board of directors of both Girls Write Now and The Writers Room,
and as an advisor to Fictionaut. Lauren is a graduate of Cornell
University.