"Sarah Russo came onto the campaign for Go the F**k to Sleep just as it started to go viral and the publicity started to snowball. Sarah jumped in feet first working late into the night with the rest of our staff and managed the avalanche of interview requests, pitched and booked interviews in unlikely places (like CNBC), sat in on meetings and made herself a part of the Akashic team."

—Johnny Temple, Akashic Books

Description of Services

Years of experience combined with an intimate knowledge of the media, work together to best affect as Sarah curates a small, select group of clients who complement each other, bringing maximum exposure to each. Partnering with SRPR means having your own dedicated publicist, branding and social media expert, launch party planner, and, as the lovely Judith Gurewich likes to say, someone to “storm the brain” with. Sarah is available for:

• Traditional media campaigns

• Progressive social media and online campaigns

• Corporate branding and crisis management

• Publicity, branding and social media consultations

• PR assessments for new companies, manuscripts, authors, series launches, etc.

• Strategic media launch events/Event design and execution

About Sarah Russo

Sarah Russo is a public relations professional specializing in books, the arts, photography, science and the environment, events, branding and corporate communications. She is available for traditional publicity campaigns and online media consultations and campaigns.

SRPR launched in May 2011 with the New York Times bestseller Go the F**k to Sleep by Adam Mansbach (watch Adam on The Today Show). Before launching her own public relations firm Sarah was the Associate Director of Publicity and Communications for Oxford University Press and prior to that Publicity Manager at Farrar, Straus & Giroux and Director of Publicity at Other Press. She has also worked for Alfred A. Knopf, Doubleday and Scribner. Over the years Sarah has worked with hundreds of authors in a wide variety of fields. She has executed book campaigns and author tours for James McPherson (Pulitzer Prize winner), Amartya Sen (Nobel Laureate), Jennifer Egan (Pulitzer Prize winner), Steve Paulson (Executive Producer for NPR’s To the Best of Our Knowledge), David Kilcullen, Daniel Sperling, Tariq Ramadan, Gurcharan Das and David Harvey.

Sarah has crafted and executed launches for major publishing events such as the AIA Guide to New York City, the 80th Anniversary of the Oxford English Dictionary, Benjamin Moser’s Why This World: A Biography of Clarice Lispector, established the Oxford World Classics Word for Word Book Club in the Bryant Park Reading Room and programmed the 2009 and 2010 seasons.

You can find Sarah on twitter: @sarahrusso; her home on the web is www.sarahrusso.com.

Sarah is available for a She Writes Virtual Lunch—
a comprehensive hour-long phone consultation for 100 bucks!

Contact: shewrites [at] sarahrusso [dot] com