Marketing/Publicity

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Build Your Platform: DIY Publicity
With Lauren Cerand

Do magazines matter? Is Twitter the answer? From surveying the evolving media landscape's new opportunities for publishing to devising strategies for connecting with your natural readership, we'll explore what's at the heart of a successful literary publicity campaign in this energetic, interactive hour-long workshop.The merits (and practical applications) of bookstore signings and other events, creative outreach, generating buzz, and designing a balanced campaign that incorporates the best aspects of "traditional" public relations and new technological and social developments to find your ideal audience will be covered, along with related topics that come up in conversation.

Lauren Cerand is an independent public relations representative specializing in innovative campaigns, dynamic events and strategic consultation. She has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by the Village Voice. She is often asked to share her perspective with audiences, such as at Book Expo America in New York and Penguin Books in London, and will appear next at the Center for Fiction Writers’ Conference. Lauren serves on the board of directors of both Girls Write Now and The Writers Room, and as an advisor to Fictionaut. Lauren is a graduate of Cornell University.

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