Marketing/Publicity

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Build Your Platform: DIY Publicity
With Lauren Cerand


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Do magazines matter? Is Twitter the answer? From surveying the evolving media landscape's new opportunities for publishing to devising strategies for connecting with your natural readership, we'll explore what's at the heart of a successful literary publicity campaign in this energetic, interactive hour-long workshop.The merits (and practical applications) of bookstore signings and other events, creative outreach, generating buzz, and designing a balanced campaign that incorporates the best aspects of "traditional" public relations and new technological and social developments to find your ideal audience will be covered, along with related topics that come up in conversation.

Lauren Cerand is an independent public relations representative specializing in innovative campaigns, dynamic events and strategic consultation. She has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by the Village Voice. She is often asked to share her perspective with audiences, such as at Book Expo America in New York and Penguin Books in London, and will appear next at the Center for Fiction Writers’ Conference. Lauren serves on the board of directors of both Girls Write Now and The Writers Room, and as an advisor to Fictionaut. Lauren is a graduate of Cornell University.

Latest Activity

Liz Shaw replied to the discussion 'What did you blog about today?' in the group Bloggers: Let's Make It Work!
"First line of the week Jason Thomas http://bit.ly/1AmTkdB #writingprompt"
8 minutes ago
Maureen E. Doallas replied to the discussion 'What did you blog about today?' in the group Bloggers: Let's Make It Work!
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26 minutes ago
Maureen E. Doallas posted blog posts
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Marsha Browne commented on the blog post '[REALITY CHECK] – Proofreading is NOT an option'
"The ring of truth, all the way through. Thanks for posting this -- it's certainly well worth the time it will take for writers to read it and consider the consequences of of not having a set of proofreading eyes (a set not controlled by…"
1 hour ago

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