PAST
WEBINAR — Order the download!
Build Your Platform: DIY Publicity
With Lauren Cerand
Do magazines matter? Is Twitter the answer? From surveying the
evolving media landscape's new opportunities for publishing to
devising strategies for connecting with your natural readership,
we'll explore what's at the heart of a successful literary
publicity campaign in this energetic, interactive hour-long
workshop.The merits (and practical applications) of bookstore
signings and other events, creative outreach, generating buzz, and
designing a balanced campaign that incorporates the best aspects of
"traditional" public relations and new technological and social
developments to find your ideal audience will be covered, along
with related topics that come up in conversation.
Lauren
Cerand is an independent public relations representative
specializing in innovative campaigns, dynamic events and strategic
consultation. She has been described as one of the “cultural
gatekeepers in the literary world” by Time Out New York and as the
“Best of New York” by the Village Voice. She is often asked to
share her perspective with audiences, such as at Book Expo America
in New York and Penguin Books in London, and will appear next at
the Center for Fiction Writers’ Conference. Lauren serves on the
board of directors of both Girls Write Now and The Writers Room,
and as an advisor to Fictionaut. Lauren is a graduate of Cornell
University.