Marketing/Publicity

PAST WEBINAR — Order the download!

Build Your Platform: DIY Publicity
With Lauren Cerand


Download Single, Pair, or Bundle now!


Do magazines matter? Is Twitter the answer? From surveying the evolving media landscape's new opportunities for publishing to devising strategies for connecting with your natural readership, we'll explore what's at the heart of a successful literary publicity campaign in this energetic, interactive hour-long workshop.The merits (and practical applications) of bookstore signings and other events, creative outreach, generating buzz, and designing a balanced campaign that incorporates the best aspects of "traditional" public relations and new technological and social developments to find your ideal audience will be covered, along with related topics that come up in conversation.

Lauren Cerand is an independent public relations representative specializing in innovative campaigns, dynamic events and strategic consultation. She has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by the Village Voice. She is often asked to share her perspective with audiences, such as at Book Expo America in New York and Penguin Books in London, and will appear next at the Center for Fiction Writers’ Conference. Lauren serves on the board of directors of both Girls Write Now and The Writers Room, and as an advisor to Fictionaut. Lauren is a graduate of Cornell University.

Latest Activity

Lily Iona MacKenzie posted a blog post

Good Reads Marketing Event

I plan to attend Good Reads marketing event:Learn How to Market Your Books on Goodreads is Wednesday at 5:30 PMOrganized by Book Promotion ForumQuestions about this event?Contact the organizer at president@bookpromotionforum.orgHope to see some…See More
1 hour ago
Elizabeth Enslin commented on the blog post '[Path to Publication] Rooting Your Book Launch in Community'
"Great example, Lorraine. And how wonderful of your family and friends to give you that kind of boost. Every platform needs a strong foundation."
1 hour ago
Patti Clark left a comment for Loraine Van Tuyl
"Thanks for the welcome Loraine, I appreciate it."
3 hours ago
Ann Hedreen posted a status
"She Writes friends, I'll be reading from Her Beautiful Brain at Book Passage in San Francisco on Thurs Oct 23 at 6pm. Love to see you there!"
5 hours ago

Members

Badge

Loading…

© 2014   Created by Kamy Wicoff.

Badges  |  Report an Issue  |  Terms of Service