Marketing/Publicity

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Build Your Platform: DIY Publicity
With Lauren Cerand


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Do magazines matter? Is Twitter the answer? From surveying the evolving media landscape's new opportunities for publishing to devising strategies for connecting with your natural readership, we'll explore what's at the heart of a successful literary publicity campaign in this energetic, interactive hour-long workshop.The merits (and practical applications) of bookstore signings and other events, creative outreach, generating buzz, and designing a balanced campaign that incorporates the best aspects of "traditional" public relations and new technological and social developments to find your ideal audience will be covered, along with related topics that come up in conversation.

Lauren Cerand is an independent public relations representative specializing in innovative campaigns, dynamic events and strategic consultation. She has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by the Village Voice. She is often asked to share her perspective with audiences, such as at Book Expo America in New York and Penguin Books in London, and will appear next at the Center for Fiction Writers’ Conference. Lauren serves on the board of directors of both Girls Write Now and The Writers Room, and as an advisor to Fictionaut. Lauren is a graduate of Cornell University.

Latest Activity

Elisabeth Zguta commented on the blog post 'What Indie Authors Can Do about the Book Industry’s Discrimination Problem'
"I think the stigma is fading slowly - it has to because many mid-list writers are jumping ship. They are leaving the traditional publishers and buying their rights back because they know they can make more profit going it on their own. For too long…"
9 minutes ago
Heather E posted a status
"It's my writin' day!"
21 minutes ago
Mary Lynne McLintock commented on the group 'In Praise of Literature'
"I like Ann Patchett's The Getaway Car.It's really an essay that's a part of Byliners series. I highlighted things all the way through, and I NEVER mark in books (but it was on iBooks, so I gave myself permission...). Short, pithy,…"
22 minutes ago
Heather E posted a blog post

Gank In Her Tank - from my memoir Here Is Everything Fine

VI. Gank In Her Tank“Gank! Gank in my tank!” she screamed.I thought these were the words I heard, anyway. It was only five am, and I was between wakefulness and dreaming, dreaming that Mom and I were at the movies. I don’t remember what the movie…See More
24 minutes ago

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