Marketing/Publicity

PAST WEBINAR — Order the download!

Build Your Platform: DIY Publicity
With Lauren Cerand


Download Single, Pair, or Bundle now!


Do magazines matter? Is Twitter the answer? From surveying the evolving media landscape's new opportunities for publishing to devising strategies for connecting with your natural readership, we'll explore what's at the heart of a successful literary publicity campaign in this energetic, interactive hour-long workshop.The merits (and practical applications) of bookstore signings and other events, creative outreach, generating buzz, and designing a balanced campaign that incorporates the best aspects of "traditional" public relations and new technological and social developments to find your ideal audience will be covered, along with related topics that come up in conversation.

Lauren Cerand is an independent public relations representative specializing in innovative campaigns, dynamic events and strategic consultation. She has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by the Village Voice. She is often asked to share her perspective with audiences, such as at Book Expo America in New York and Penguin Books in London, and will appear next at the Center for Fiction Writers’ Conference. Lauren serves on the board of directors of both Girls Write Now and The Writers Room, and as an advisor to Fictionaut. Lauren is a graduate of Cornell University.

OUR LEADERS

Latest Activity

Kate Raphael commented on the blog post 'Behind the Book: Four Big Lessons I Learned Between Book 1 and Book 2'
"Betsy, this is such a wonderfully helpful post. I absolutely resonate with every one of your points, especially seeing the expenditures on your book as investments in your career and brand as an author. I always say this to myself: If I had spent…"
4 hours ago
Mary Dingee Fillmore posted a blog post

[SWP: Behind the Book] My Journey to Publishing An Address in Amsterdam: How the story of Amsterdam’s Jews became mine

Debut novelists are warned not to treat our books as if they were prized, long-awaited babies.  I’m guilty as charged – but, after all, I spent 13 years researching and writing and rewriting An Address in Amsterdam.  It’s the story of a young Jewish…See More
5 hours ago
Deborah Ailman posted blog posts
5 hours ago
Brooke Warner posted a blog post

Confessions of a Book Editor

When I got into book publishing I was an inexperienced 23-year-old whose previous…See More
6 hours ago

Members

Badge

Loading…

© 2016   Created by Kamy Wicoff.   Powered by

Badges  |  Report an Issue  |  Terms of Service