Well, books started arriving in people's hands this week, as Amazon received their stock and started shipping out to everyone who pre-ordered. (While incredibly exciting, it also makes me a little woozy. Oh God, people are actually going to read it… Continue

Finally, some of the digital marketing efforts are starting to congeal to a point where I can share some of the ideas I've been batting around. Here goes!



A "Share This!" online game. One of my desires with my book is that I really want people to learn something from the ideas I present, and not just consume them passively. This week, my publisher and I started working with the most fabulous Phillip Djwa of… Continue

This week I wanted to share some more tools and strategies I've already been working with -- on the heels of last week's self-promotion and collaboration post.



The cover of my book was finished (what seemed like) pretty early in the process -- we finalized everything last December. I was lucky to have been able to talk directly to… Continue

It's a crazy week here-- I spoke at Social Business Edge on Monday, and am attending 140 Characters Conference, a two-day Twitter conference -- so I'm forgoing an update on the book marketing to share some quick ideas and tools that might be useful to other writers and authors for both external marketing and internal communication (with… Continue

Reporting live from the limbo-land of "the book is really, really done, but there's still eight weeks before it comes out!"



One of the aspects of marketing the book that I've been most worried about has been getting a book tour together. I knew before I even signed any contracts that I would be responsible for paying for any and all travel related to the book. The general idea is that I tell my… Continue