Okay, so I'm diving into the book festival scene via the Los Angeles Festival of Books April 30th-May 1.
How many books should I bring with me to sell?
How many bookmarks should I have printed to give out?
Last year (when the event was at the traditional UCLA site) 140,000 people attended. They've moved it to 'SC, so it might be bigger (better public transportation) or not (half this city doesn't know the site changed).