Hardcore critics of self-published books usually cite two major pet peeves as reasons why they won't even pick up another self-published book: shoddy editing and amateur design.

We've already talked about…

As an author, you'll probably hear a lot about email marketing. Like social media, it's seen as one of the essential marketing tools for promoting your current books, your future works, and building your personal brand and author platform.

In fact, email marketing is arguably more…

No ifs, ands, or buts. If you're going to self-publish, you need an editor. Choosing the editor you need depends entirely on where you are in the self-publishing process, however.

Essentially there are three editing phases: substantive editing, copyediting, and proofreading. It's highly unlikely that you'll find an editor that does all three. In fact, you might be wise to run away from someone that offers to do all three…

If you're going to self-publish and you don't have a clue about ISBNs, this post is for you.

What is an ISBN?

ISBN is an acronym for International Standard Book Number. An ISBN is a 10- or 13-digit number given to every published book.…