As a publishing professional, here's something I see all the time: an author writes a blog post like this:
Headline: The Secret to [X Thing The Author Wrote a Book About]
Article: Have you been wondering how to build a house/lose fifty pounds/fly a kite (etc.)? I have the answer for you: buy my book!
Does this look familiar to you? The author is holding back. They have promised the readers an article and instead offered them an…