When your book comes out, it's natural to want to shout it from the rooftops--and you should! So many people want to write a book, yet few actually do, so you should celebrate your hard work. It's fun to say "Hey, I wrote a book!"
If you want your book to sell, however, you need to do more than just announce that it's out there. And that takes a different kind of work, one that isn't as fun. Promoting a book involves continuous outreach to multiple audiences via multiple…Continue
Given all the hard work that goes into writing a book, when yours finally comes out, of course you want to shout it from the rooftops. And you should! There's nothing wrong with sending out an email to announce the big news. Just be sure to use the "blind copy" feature in your email program.
If you're not familiar with blind copy, it's the "Bcc" option underneath the "to" field, usually right next to the "Cc" (carbon copy) option. When you blind copy…Continue
I get a lot of emails from authors who are discouraged because they aren't having much luck with their marketing efforts. They want to know what my "secret" is because they think I have it all figured out.
Can I tell you something?
My "secret" is that I get discouraged too!
Let me share a true story: A few months ago I began chatting with the organizer of a book club that wanted to read my latest novel, …Continue
November is National Novel Writing Month (NaNoWriMo). Are you participating? If so, good for you! Given the inherent deadline of the movement, I'd like to share one of the most important lessons I've learned about writing books: If you try to make every sentence sound perfect NOW, you'll never get anywhere.
When I was writing my first novel, anytime I found myself…Continue