Whenever possible, I suggest making a concerted effort to have at least one copy of your book with you wherever you go. You never know when you're going to come across a potential reader, so it's best to be prepared. I've sold (and given away) many books over the years simply because I had a copy with me. The reality is that most people will go their entire lives without meeting an author, so when it happens, they are often excited to buy a signed copy. Why? Because even if they…Continue
In my first job out of college, one of my assignments was to co-write an opinion piece for my boss. (In this case, "co-write" meant "write.") He told me the points he wanted to make, and my role was to turn those ideas into a clear, readable argument that a prominent magazine in our industry would accept. Both of us would get the byline, so I was excited!
I'll never forget my boss's reaction when I proudly showed him my masterpiece. He smiled at me, then sighed and said something…Continue
For quite some time now, I've been recommending that authors use their email signatures as an indirect way to promote their work. Apparently a lot of you are taking my advice, because almost all the emails I get these days from authors mention their book(s) in their email signatures.
If you've never heard of "active voice" or "passive voice," don't worry, you're not alone. However, while you might not know the official terminology, I'm willing to bet you can easily spot the difference between the two.
In the active…Continue