I'm currently working on my seventh novel, and one of the most valuable lessons I've learned about the writing process is when to hit pause on a particular scene/sentence/description and move on. If you're a perfectionist or Type-A personality, that can be hard to do, but it's extremely important. Trust me!
Including hyperlinks in your marketing materials is a great way to send people to your Amazon page, or your website, or your Facebook page, or anywhere you want them to go. But the actual links can be long and quite unsightly, so I suggest using the text function to make them look clean, pretty and professional.
Engaging with your fans is a fundamental element of smart book marketing, and I'm all for it. However, there's a fine line between casual communication and inappropriate communication, and that line is often called "bcc" aka "blind copy."
I'm a member of a listserv that includes many professional writers, a good chunk of whom are freelancers looking for work. Recently, someone posted a question asking what everyone in the group is currently doing to pay the bills, and the response was bigger than any I've seen. Overnight dozens and dozens of people replied, and after scrolling through the bulk of the messages, I was surprised at how few gave a concise, compelling description that would make me want to hire them. The…Continue