For quite some time now, I've been recommending that authors use their email signatures as an indirect way to promote their work. Apparently a lot of you are taking my advice, because almost all the emails I get these days from authors mention their book(s) in their email signatures.
If you've never heard of "active voice" or "passive voice," don't worry, you're not alone. However, while you might not know the official terminology, I'm willing to bet you can easily spot the difference between the two.
In the active…Continue
Last week I received an email from Leta Gail Doeer, an indie author and loyal reader of my blog. Leta has also taken my webinar on book marketing, in which I discuss the strategy of contacting book bloggers for reviews - and how those reviews can lead to other opportunities. Leta said she'd been reaching out to bloggers who participate in virtual tours for self-published authors, but that…Continue
Last fall my good friends Martha and Tanya had a "stoop sale," which is what we apartment-dwelling New Yorkers call a good old-fashioned garage sale. As the three of us were discussing how much to charge for a beaded purse and why no one had yet bought the wooden elephant, a kind older gentleman strolled by. He struck up a conversation about the stack of books Martha and Tanya were selling. He said his name was Leland William Howard and explained that he'd written a memoir about the 20 years…Continue