A writer friend once told me, "You better be sure you like spending time alone if you want to be a writer. It can get pretty lonely."

Sound familiar? If that weren't true, She Writes would not be the thriving support community that is is!

Writing is extremely personal, solitary, introspective. We sit at our computers with our lattes and our brilliance, sometimes clacking away in a fit of inspired eloquence, surrounded by a vigorous symphony in our head; sometimes, staring sadly…

There’s a zillion online marketing activities you can invest in to promote your book. As a branding and marketing consultant by trade and author of two books, I’ve tried many of them but know I’ve not even scratched the service yet! In my last two posts, I shared five marketing tips to help promote your book and five marketing truths you must embrace in order to promote your book effectively.

Today, I’m going to share five online promotion strategies I have tried with my…

Building on my Five Marketing Tips post from last week, I thought I'd offer a healthy dose of my business marketing juju out to all of you.

See, I'm in business. I've been a management consultant, an advertising exec and a Corporate Marketing Director. I've crafted messaging to help sell everything from tomatoes to technology. As a branding strategist with my own firm…

Larger books than this post have been written about effective book marketing strategies. But since I'm a brand and marketing consultant by profession, many believe I have some sort of mystic edge when it comes to promotion.

I don't. I just apply some common sense principles about "who is my audience?" and "who will care about this book?" and go from there.

The book world we all know is its own unique animal. Sort of like an ostrich, which seems to defy the laws of nature. Large…