Help! I have a dessert cookbook coming out on October 26th. I'm very excited, but I'm also completely overwhelmed and have no idea what to expect. I have a handful of book signings and media appearances lined up, but I'm trying to balance that with running a business (in a very busy time of year for us) and family obligations (like getting my daughter to school on time!)Does anyone have any tips on what the first few weeks of a book launch are like, and how to balance it with your everyday…See More

Hi all. I have written a dessert cookbook that is being published by Random House next fall. (I plan on blogging more on my experience of selling/writing/publishing a cookbook later, but first I have a little hump I have to get over....) The book is based on the common lamentation that my customers at Tribeca Treats have: that dessert recipes are so precise, they only know one or two that they're good at, but they worry that their friends are sick of those desserts. I address that problem the…See More