When you are establishing and maintaining a brand identity for your business, you need to pay close attention to your text across all of your digital and physical marketing materials. Consistency is of utmost importance in making sure potential customers have a clear understanding of your brand.
I've been copy editing longer than "branding" has been a buzzword. As a copy editor, I've seen the common problems small businesses have when they are trying to establish their brand…Continue
Added by Bernadette Geyer on April 5, 2016 at 9:00am — No Comments
The labor process leading up to the November 2016 birth of my nonfiction book is one of the most interesting adventures I’ve ever been on. In April, I spoke at the Writers’ Conference UW-Madison on why I ultimately chose a hybrid press for publication. I thought I’d share that information here with the She Writes community as well.
I was turned down by traditional publishers because my platform isn’t big enough. Even…
So . . . you wrote a book from the comfort of your fuzzy bunny slippers and your beautiful, well-lit room with a view. Now that it’s time to put your hard-earned words out into the world, it’s time to think of things like platform building and publicity. I’m sure that you’d much rather upload a photo of Kate Middleton and call it a day so you can catch up on the months of sleep you've missed out on without a thought to how…Continue
After two years and two novels published, I'd like to share my top tips for new authors, with the hope that my experiences will save you time and minimize stress! Feel free to comment and/or add your thoughts!
Good editorial advice is precious. The editorial process can be long and painful, but a good editor will skillfully fine-tune your story so it resonates with readers. When faced with an editor’s suggested changes, ask…Continue
I’m just going to say it: revising SUCKS.
It’s hard enough to go from idea to story to finished rough draft, but once you’re there, then you have to edit. And edit some more. And I promise you, it’s…Continue
Where are your Twitter followers? Your Facebook page Fans?
If you are in a different time zone than they are, you need to think about the timing of your posts in order to maximize the number of people who will be able to read them.
Facebook pages allow you to schedule when your Status Update will be posted on the page, and made available for folks to read. In your Facebook page’s “Insights”, when you click on “Posts”,…Continue
Added by Bernadette Geyer on March 7, 2016 at 4:00pm — No Comments
Recently we enjoyed an overnight trip to Twin Falls, Idaho, home to three waterfalls:
Writing a plot twist can be tricky.
Plot twists are meant to surprise your readers--to turn them into a completely different plot direction. But, the tricky thing is, the twist has to not only be smart but believable while keeping them interested in the story. You don't want to write a ridiculous plot twist that will make your readers go "That's unrealistic." You want them to take the plot twist seriously and to keep reading your…
Recently I was outraged after I finished the last pages of a novel I’d loved. “What?” I railed. “How could the author abandon one of the two main characters, let her disappear so completely I’ve no idea of her fate. Give me a hint. One sentence, please!” We do get a scene of her husband after the family’s deportation, as he approaches the ancestral village, anticipating the luxury their U.S. dollars will afford.…Continue
I got the deal for my memoir, The Good Shufu, through an unusually lucky process for a first-time author--one that made the prospect of writing a proposal both more and less overwhelming. One seemingly ordinary day in my life as a writer-without-a-book, an editor at Putnam (a hardcover imprint in the Penguin Random House group) saw a short piece I wrote in The…Continue
Throughout your life people say things that are well meaning. When you're dating it's: when are you two getting married?; once you're married it's: when are you going to start a family? There's not a woman on earth who hasn't had to field one of these well-meaning, but annoying questions that seem designed to pressure you through every major life event.
Once you get past that early phase of life it quiets down a bit, unless you're an author.…Continue
I am working on a memoir that is hard to write. Its about a very abusive relationship, and when I sit down to work on it, I relive the whole thing. But in writing it, I find that I take the pain out of myself and give it to the pages, so its no longer inside me. I worked so hard to forget this time in my life, I find, that it won't be forgotten unless I remember and put it someplace else.
If anyone has any advice on this subject, I…Continue
A few weeks ago I received a nice email from a fan of my books. She said she's also an author and hoped I might check out her debut novel, which had recently been released. In her email signature she included a link to her website--good for her! I'm always looking for an interesting read, so I clicked on the link to have a look.
What I saw inspired me to write this post because, unfortunately, it was not pretty. Here's why: …Continue
Even now, during my summer vacation, I feel like there are a thousand things I should be doing to prepare to become an excellent English teacher. I’m halfway through a two-year master’s program in the teaching of English, and I’m overwhelmed by all the resources out there: books about integrating linguistic diversity into the curriculum, videos about including dramatic performance in the classroom, articles about helping students read texts through…Continue
Added by Alicia Holland on July 2, 2016 at 12:00pm — No Comments
As the burden of promotion continues to fall more squarely on the author's shoulders, your author platform is becoming an essential piece of the publishing puzzle. It's not enough to (simply?) write an amazing book, work with a talented cover designer and send your book into the world. The most-likely truth is: No one knows who you -- and therefore, your book -- are.
We've rounded up a TON of tips…Continue
There’s no time to write, I used that line for years. I told myself I would be writing if I simply wasn’t too busy paying the bills, finding ‘Mr Right’, being a parent, divorcing ‘Mr Not-So-Right’ and all the stuff of life. It wasn’t as if I wasn’t writing, I was a journalist and then an advertising copy writer. I was getting words down and getting paid for it. Just not the words I wanted to get down.
Then I joined a creative writing…Continue
Added by Elaine M Weddle on June 29, 2016 at 8:00am — No Comments
The other day I received a call from my friend Kristen, who recently opened her own business in the wedding-planning industry. She remembered that close friends of mine had recently been featured in the Vows section of the New York Times, and she wanted to know if an introduction to the reporter who wrote the piece would be possible.
While I'm still working on getting that contact for Kristen, I was impressed by her willingness to…Continue
This month I’m a new author all over again with the publication of Green-Light Your Book: How Writers Can Succeed in the New Era of Publishing. I wrote this book to answer the many good…Continue