There are many ways of advertising when it comes to the restaurant industry, but what really works? Sometimes advertising advice doesn’t transfer over well from industry to industry, so it is important that restaurants are paying attention to the areas where they can really thrive. For example, people are much…Continue
Added by Amanda DiSilvestro on September 26, 2012 at 1:58pm — No Comments
The climate for writers has changed drastically over the past couple of years. As the line between publisher, distributor, editor and writer blurs writers need to have a range of skills to succeed. I look back now on my 4 years of hard sales (I was a street charity fundraiser who got people to sign direct debits to charities on the street) and I am thankful for the experience I received. Never did I think my days of being taught how to handle rejection and better position myself to handle…Continue
I am a writer of real books that took me years to write, that carry messages of caring about the human race, that program readers into self-empowerment, that I hope will help to change a suffering world. Recently I attended a seminar on book promotion that made me sick almost literally. One author recently put a book together--not wrote a book--with snips from other people, then had those people and others prepay to buy a copy in return for ad space on a page attached to the book, then…Continue
Added by Sarah Paul on June 29, 2012 at 12:15pm — No Comments
There’s a zillion online marketing activities you can invest in to promote your book. As a branding and marketing consultant by trade and author of two books, I’ve tried many of them but know I’ve not even scratched the service yet! In my last two posts, I shared five marketing tips to help promote your book and five marketing truths you must embrace in order to promote your book effectively.
Today, I’m going to share five online promotion strategies I have tried with my…Continue
Building on my Five Marketing Tips post from last week, I thought I'd offer a healthy dose of my business marketing juju out to all of you.
See, I'm in business. I've been a management consultant, an advertising exec and a Corporate Marketing Director. I've crafted messaging to help sell everything from tomatoes to technology. As a branding strategist with my own firm…Continue
Added by Maria Ross on April 19, 2012 at 2:19pm — No Comments
i spent the better part of the last three days facebooking stoneybrook and deciding where to meet outside the bromo seltzer tower. when I got there though the doors were closed and the fat guy that usually sat in the main lobby with the cane wasn’t there to listen to the shaft and to tell me to take the elevator .
then an old guy asked us if we wanted his tickets to the convention so we said “we’ll see about it.”
he (stoneybrook) looked at the tables…Continue
Added by Tracy Elizabeth on January 30, 2012 at 6:17pm — No Comments
Hey everyone! I've been busy with NANOWRIMO, so my posts have not been on schedule, sorry about that, but I am back with a quick one about starting your own online newspaper, and it is soooo easy, FREE - and kind of fun too!!! The site I am talking about is http://www.paper.li.com. I just started an online newspaper about, of course, book marketing and promotion! You can find it at:…Continue
BRAS!!!! (That seemed appropriate for SheWrites!)
The first thing you need to before you can send out a release is to write it!! eHow had the best information:
1) All press releases should begin with contact information for you, your agent, publisher or public relations firm. Be sure to include all snail mail and email addresses as well as firm, personal and cell…Continue
Added by Lea Ryan on August 15, 2011 at 6:06pm — No Comments
Well, we all know the saying, you gotta spend money to make money. So there comes a point in develping a marketing plan for your book that you need to decide if you will pay for advertising. If so, how much?? And where??
One place to order advertisements to appear on other sites is BLOGADS - an ad broker of sorts - one account for as many blogs that you want to advertise on (versus dealing with…Continue
Last monthI wrote about a sexist ad Dos Equis was running that advised men to “[a]pproach women like you do wild animals, with caution and a…Continue
Added by Piper Hoffman on June 22, 2011 at 1:35pm — No Comments
Last night I dropped in on the annual Garden Party for New York's LGBT community center, where restaurants and food manufacturers were giving away samples of their edibles. …Continue
Added by Kim Brittingham on June 21, 2011 at 5:52am — No Comments
“Approach women like you do wild animals, with caution and a soothing voice.” I encountered this ad for Dos Equis beer on the side of a bus stop on the Upper East Side of Manhattan. So women are nonhumans to be hunted? Good to know: if a man holding a Dos Equis gets anywhere near me I will run for my life.
To ice this cake, the picture under the caption is racist. Have a…Continue
Added by Piper Hoffman on May 2, 2011 at 4:30pm — No Comments
Added by Helen Smith on February 15, 2011 at 5:30pm — No Comments
Added by Kevin Camp on February 15, 2011 at 10:17am — No Comments
Added by Kevin Camp on February 7, 2011 at 8:26am — No Comments
Added by Jennifer S. Wilkov on August 3, 2010 at 9:25am — No Comments
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Added by Alice Grist on March 6, 2010 at 11:46am — No Comments