Every industry or market has its own jargon. The most important thing to keep in mind when using industry or audience-specific language is to use it sparingly and correctly. Overusing jargon is a great way to turn off your readers. But what’s even more of a turn off for your readers is using that jargon incorrectly. If you’re going to use it, know what it means.

Isn’t using industry jargon the same thing as knowing your…

Every piece of writing has an intended audience. Whether you are writing a sci-fi novel for adults, a report for your marketing staff, website content or a blog for your clients, the tone of voice should be focused on your readers. This may sound obvious, but I find a lot of writers overlook this very necessary component.

Do book publishers and magazine editors know their audiences?

Absolutely. Major book publishers and trade magazine editors…

These 5 keys can be used in any genre of writing. Whether you are writing for fiction or non-fiction readers, professionals reading your reports or websites, magazine readers perusing your articles or followers reading your blogs, you can craft compelling text over and over again with these 5 keys as your guide.

Clear, concise language allows you to say more with fewer words. I cannot emphasize enough…