Christelle Lujan's Blog (8)

20 Apps for Writers Who Want to Get Serious

Technology can often be seen as an interruption to the creative process. Shy of the keyboard needed to type your next masterpiece, many think tech devices and apps will just get in the way. That doesn’t have to be the case though. These apps for writers will make your job easier and also keep you on task so that your writing can flourish.…


Added by Christelle Lujan on November 30, 2016 at 8:57am — 4 Comments

8 Things That Can Go Terribly Wrong at a Book Event (And How to Avoid Them)

Is your first book launch coming up? Do you have a signing scheduled? Are you ready to go on tour?


If you are planning to do a physical book tour, you’re likely racked with nerves and excitement. Going store to store isn’t for everyone, but if you’re planning to get some face time in with your audience, don’t fall victim to these unfortunate (and common) mishaps.


You’re Not on the Schedule




Added by Christelle Lujan on November 12, 2015 at 2:30pm — 5 Comments

How the Old School Book Industry Is Holding Back Marketing Innovation

The publishing industry has gotten a major makeover (or makeunder depending on who you ask) in recent years. Self-publishing rattled the traditional industry and new companies have emerged to completely reinvent how books are produced, distributed and purchased. There is no denying that change has come and come quickly for us all.…


Added by Christelle Lujan on June 10, 2015 at 1:06pm — 4 Comments

3 Marketing Scenarios Where Authors Need to Pay to Play

Despite what the glamorous life of J.K. Rowling may imply, being a writer does not a rich person make. It is a profession of passion, with an average salary at best.

So when you are faced with the personal expenses of promoting your book, you have to get choosy about where your dollars will be spent. An abundant budget would be nice, but most authors are faced with the strategic decision of where to put their marketing money, and when to do it.

While there are free ways to grow…


Added by Christelle Lujan on May 13, 2015 at 9:30am — 7 Comments

5 Reasons Why Your Marketing Efforts Aren’t Converting Into Book Sales

One of the most frustrating parts of being an author (and really running any kind of business) is dedicating the time and effort to marketing, but not seeing any sales results.


While social media can be fun and maintaining a blog has some therapeutic benefits, the reality of these tactics is that you would like to attract people – real life readers if possible – who might be interested in buying your books.


But no matter how often you post or how much you…


Added by Christelle Lujan on April 8, 2015 at 11:21am — 13 Comments

The 5 Reader-Hooking Features Every Author Website Needs

Too often a website is an afterthought for authors. Your passion is writing. Your drive is finishing that book. Once you have the solid product in hand, there are agents and publishers and bookstores (oh my!) to deal with.

While you may have a website, and you may even have decent features, understanding why you have the components you do and how they should be utilized on a regular basis can really help drive your success to the next…


Added by Christelle Lujan on March 11, 2015 at 4:00pm — 10 Comments

Know Your Value as a Writer

You know that job? The one that’s offering $100 – $200 for one blog post? The one you stare at with envy, then mock your own ego for even reading the posting before proceeding to the freelance writer clearance aisle?

Stop it. No seriously, stop it. Apply for that job.

What’s there to lose? What are you afraid of?…


Added by Christelle Lujan on March 4, 2015 at 1:30pm — 5 Comments

The Biggest Marketing Opportunity Most Authors Run Away From

It’s no secret that marketing is among an author’s least favorite professional tasks. It feels pushy, impersonal and foreign to those used to spending most of their time surrounded by artistic endeavors.

Whether you’re familiar with the tools and strategies needed to promote your work or not, the attitude…


Added by Christelle Lujan on February 11, 2015 at 11:30am — 24 Comments


Latest Activity

Deborah Ailman posted blog posts
55 minutes ago
Profile Icon via Twitter
Reminder: always write from the heart. #amwriting #womenwriters
Twitter1 hour ago · Reply · Retweet
Profile IconShe Writes via Facebook

Tag a friend who needs a reminder to always write from the heart. #amwriting

Timeline Photos

Facebook1 hour ago · Reply
Mayra Calvani posted a blog post

Interview with Liza Treviño, Author of ‘All That Glitters: A Tale of Sex, Drugs and Hollywood Dreams’

Liza Treviño hails from Texas, spending many of her formative years on the I-35 corridor of San Antonio,…See More
3 hours ago




© 2017   Created by Kamy Wicoff.   Powered by

Badges  |  Report an Issue  |  Terms of Service