People in our current technologically driven society have even less patience than past generations as far as reading is concerned. They want information fast and economically and read a lot through ebooks, social media, blogs and websites. Readers want to be engaged in what they’re reading, if they’re not interested reading becomes a chore.

In novel writing, whether fiction or non-fiction, disinterested readers are a recipe for disaster.…

Every industry or market has its own jargon. The most important thing to keep in mind when using industry or audience-specific language is to use it sparingly and correctly. Overusing jargon is a great way to turn off your readers. But what’s even more of a turn off for your readers is using that jargon incorrectly. If you’re going to use it, know what it means.

Isn’t using industry jargon the same thing as knowing your…

Every piece of writing has an intended audience. Whether you are writing a sci-fi novel for adults, a report for your marketing staff, website content or a blog for your clients, the tone of voice should be focused on your readers. This may sound obvious, but I find a lot of writers overlook this very necessary component.

Do book publishers and magazine editors know their audiences?

Absolutely. Major book publishers and trade magazine editors…

These 5 keys can be used in any genre of writing. Whether you are writing for fiction or non-fiction readers, professionals reading your reports or websites, magazine readers perusing your articles or followers reading your blogs, you can craft compelling text over and over again with these 5 keys as your guide.

Clear, concise language allows you to say more with fewer words. I cannot emphasize enough…

I’m almost finished Crush it! by Gary Vaynerchuk and it’s been a really slap-across-the-face kind of read. And not in the way you might think.

This is a book about social media and business, and cashing in on your passion. Now that’s really got me thinking Boom!

Gary’s known for being, well, annoying and has a reputation for being loud and in your face too. He does a lot of video because he feels that’s his best forum and I get it—he’s larger than life.

But, that’s not…