Sarah Pinneo's Blog (17)

WINNER: Celebratory Giveaway

The winner of the query books, selected by, is Barbara Horter.

Thank you all for your words of encouragement!


Sarah P.

Added by Sarah Pinneo on February 9, 2012 at 6:19am — No Comments

ShePublishes: A Celebratory Giveaway

The Adventures of a Query Queen

By Sarah Pinneo

Today it is finally true. After years of work, two manuscripts, and who knows how many queries, my novel hits bookstore shelves, published by Plume, an imprint of Penguin USA.

Julia's Child is a Cinderella story about a mom who wants very much to see…


Added by Sarah Pinneo on January 31, 2012 at 9:24am — 48 Comments

Blurb is a Verb: An Entrepreneur Tackles Book Publicity

In May, Kaira Rouda published her debut novel Here, Home, Hope (Greanleaf Book Group 2011).  She has a background in business and is the author of a book about female entrepreneurship.  So I had to ask Kaira: how had her experiences in entrepreneurship prepared her for the hustle that is book publicity?  Is it easier to be “out there” with your fiction if you’ve learned to put yourself “out there” already?

Added by Sarah Pinneo on October 31, 2011 at 5:32pm — No Comments

Blurb is a Verb: Working With Book Bloggers, And A Little Help from Jen Karsbaek

There's been a lot of chatter on SheWrites lately about the importance of book bloggers, and the amazing power they have to help get a book "out there." But it’s one thing to appreciate book bloggers and quite another to actually harness this new force in the universe.  Book bloggers are a diverse bunch.  It’s intimidating. So I asked book blogger Jen Karsbaek to weigh in on working with them. Here’s what she had to say.                  

Added by Sarah Pinneo on October 23, 2011 at 8:30am — 5 Comments

Author Jenna Blum tells Blurb is a Verb: How Book Clubs Saved My Life

SheWriters, I bring you an incredible success story by New York Times bestselling author Jenna Blum.  She helped march her novels Those Who Save Us and The Stormchasers up the charts in the most amazing way.  I get shivers reading this.  Jenna, take it away! —Sarah P.

By Jenna Blum
When my first…

Added by Sarah Pinneo on October 11, 2011 at 6:30am — 18 Comments

Blurb is a Verb: Author Carolyn Parkhurst Has Some Fun With Author Swag

Sarah: Wow, Carolyn Parkhurst!  Everyone is talking about your hysterical new book trailer / video.  How did you come up with such a wonderful mockery of authors overdoing it?

Carolyn: This idea—like so many things related to book promotion--grew out of a sense of futility.  It seems like authors have such a brief window of time to make people aware of their books and hope that they buy them, and I was trying to figure out if there was anything I could do…


Added by Sarah Pinneo on October 3, 2011 at 7:53am — 3 Comments

Sarah Aronson's Unique--and Heroic--Book Party

By Sarah Pinneo

Remember when book parties were lavish affairs? I once attended a book launch party on the selling floor of Cartier on Fifth Avenue. In order to grab for the glam hors d'oeuvres passing by, a girl could set her champagne flute down upon a glass-topped case containing several million… Continue

Added by Sarah Pinneo on September 26, 2011 at 8:30am — No Comments

Blurb is a Verb: Author Daphne Uviller's "To Ask for a Blurb is to Feel Like a... Turd"

Daphne Uviller’s novels (SUPER IN THE CITY and HOTEL NO TELL) manage to be at once both smart and hilarious.  If you haven't read them, you should do so.  Right now.  Not…


Added by Sarah Pinneo on September 19, 2011 at 6:00am — 4 Comments

Fun With Numbers: The Author's Guide to Free Sales Data

For all the speedy change happening to the publishing industry, I rarely hear anyone speculate that publishers’ royalty statements will leap in frequency.  So what’s a girl to do if she wants to know how her book is selling?  The answer used to be: stare at your Amazon ranking, that curious but meaningless statistic.  But these days, you can do better. …


Added by Sarah Pinneo on September 12, 2011 at 4:21am — 10 Comments

Blurb is a Verb: Hurricanes, Snowstorms & Bookstore Events

I love The Onion. But recently the comic geniuses at my favorite faux news service turned their laser beams on a novelist's worst fears with: "Author Promoting Book Gives It Her All Whether It's Just 3 People or a Crowd of 9 People."
All effective humor is based in truth,…

Added by Sarah Pinneo on August 29, 2011 at 6:00am — 5 Comments

Blurb is a Verb: Sexy Scenes and Book Signings

Liz Michalski’s novel Evenfall is beautiful and moving.  I’ve read it.  Even that scene.  (Especially that scene.)  In chatting with Liz, I discovered an…


Added by Sarah Pinneo on August 22, 2011 at 1:00pm — 5 Comments

Blurb is a Verb: Author Tanya Eby's 'In Praise of the Awkward Book Tour'

Tanya Eby writes romantic comedy, including a book which has the most awesome title I’ve ever heard: Blunder Woman.  She’s also the only person I know who has…


Added by Sarah Pinneo on August 15, 2011 at 8:00am — 8 Comments

Blurb is a Verb: What's It Worth To Have TV Exposure for your Book?

Television is a powerful promotional tool. If you’ve ever idly wondered what a little TV promotion would be worth to your writing, I give you this story by SheWriter Deborah Lee Luskin.  She was made to consider this very question last year, just after the publication of her award-winning novel Into the Wilderness.  This incident made my jaw drop, which probably only proves that I'm naïve.

Sarah  P.


Enticement & Integrity, By…


Added by Sarah Pinneo on August 8, 2011 at 7:44am — 9 Comments

Blurb Is a Verb: Radio—A Cautionary Tale

I was fresh out of college.

The year before, as a senior, I’d had the pleasure to edit an edition of a college guide. With the book coming out, I was asked by the publisher to do a radio tour for the book.

(Hang on. I'm dating myself by describing the publicity that this book received. This happened during the early '90s.  It now seems stunning…


Added by Sarah Pinneo on August 3, 2011 at 9:30am — 5 Comments

Blurb Is a Verb: 5 Things Your Bookseller Wants to Hear When You Propose a Bookstore Event

A great advantage of blogging about book publicity is that I get to ask booksellers questions from a vantage point other than that of desperate author. 

Jenn Northington has the kind of job that book nerds everywhere find glamorous.  She is the events manager at WORD, a truly wonderful indie bookstore in Brooklyn.  (Motto: EAT SLEEP READ)  Author readings, signings and…


Added by Sarah Pinneo on July 25, 2011 at 11:00am — 5 Comments

Blurb is a Verb: In Which I am Saved by Cookies. And a Publicist.

I should have been happy.  Instead I was scared.

The bookstore had requested Tina (my co-author) and me for a book signing.   Stacks of our freshly minted cookbook covered a small table just…


Added by Sarah Pinneo on July 15, 2011 at 6:00am — 26 Comments

BLURB is a VERB: Do Author Blogs Sell Books?

They do if you're Pioneer Woman.  Superstar mom blogger Rhee Drummond shows us how it's done.

Ms. Drummond posted Twenty Steps to Writing a Children's Book on her ever popular blogsite The Pioneer Woman.  Never shy of lengthy photo essays, Drummond shows in intricate detail the creation of her new picture book.  Post gives the full blow-by-blow: there are photos of the real dog…


Added by Sarah Pinneo on May 3, 2011 at 3:04pm — 2 Comments


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