Understanding the “don’ts” of SEO is just as important as understand what you should be doing to be successful. There are several different SEO related terms to keep straight—white and black hat, social SEO, inbound and outbound, internal and external, etc.—but a term buzzing around the industry today is “preventive SEO”…

Location, location, location…. You always hear how important location is when it comes time to buy, and the restaurant industry is no different.

When it comes to opening your restaurant, location is one of the keys to your success for many reasons. There are many questions to answer before opening a restaurant, but deciding upon a location for your business is possibly one of the most important decisions because so many details rely upon a sound location.

1. Customers…

Google introduced the knowledge graph just five months ago, but that seems to be all we’ve heard of it. In other words, it hasn’t quite taken off the way many expected. People are still looking at the titles of results on a Google search page instead of hovering over the results or looking to the right to get more information. However, Google has just announced that they will be adding explanations to the knowledge graph. This then begs the inevitable question: Will this help shed more light…

There are many ways of advertising when it comes to the restaurant industry, but what really works? Sometimes advertising advice doesn’t transfer over well from industry to industry, so it is important that restaurants are paying attention to the areas where they can really thrive. For example, people are much…

It’s date night, and you want to plan something special.  A dinner and a movie are overdone, right?  Not necessarily.

We all have to eat, that’s a fact.  Some of us eat three times a day while others snack and graze all day long.  Have you ever tried to get something done, and you’re making good headway, but then…

I have found that no matter how popular or how simple something is to the majority of people, it is never that simple for someone new. This is particularly true when it comes to email marketing. Although the concept is quite simple—send out a message via email to past customers and those who sign up to receive the…

Even when something good happens, it’s easy to feel depressed. For many, this is an absolutely ridiculous way to feel after something good happens, and therefore we are left alone to feel even worse than we already do. You think to yourself:

But I should be happy. This is…

When most people think of telemarketing, they think about making cold calls that really do nothing but annoy customers. Unfortunately, this is a common misconception that takes away from some of the ways that telemarketing can really help a company and a consumer. Telemarketing allows your staff to use lead…

Regardless of what type of business you run, being able to accept credit card payments is almost inevitable. While some smaller businesses may be able to get away with accepting cash and check only, most businesses need credit card payment processing abilities so that they can compete with bigger companies. While…

Cloud computing is quickly becoming a necessity for many businesses, yet many small businesses still haven’t jumped on the bandwagon. This technology was first mentioned in the 1960s, but it is expected to grow rapidly in the next few years. According to research from…

One of my favorite marketing tricks is the Quick Response (QR) code. I love the fact that it’s simple and inexpensive for a company to create, and it lets consumers use their beloved smartphones (which is probably what they’re doing when they see advertisements anyway). For someone like me who has zero eyes for good…

It can be exciting to create a domain name and then put it into action. While many businesses stick with something basic and professional, many individuals have a little bit more fun when it comes to domain names. The domain name Kikolani is my favorite because it’s easy to remember…

If you’re a working mom, you know it can be difficult to keep that work-life balance. It’s common to feel as though working isn’t the best thing for your children, but the truth is you are teaching your children valuable lessons. Although you may feel as though working is hindering your ability to teach your children…

As much as I like to think my life goes on without a financial care in the world, it’s always in the back of my mind. I have always envied people who can live in the moment, but I’m a planner what can I say. I’m still waiting for the day when this pays off. I probably have a good 50 years, but I’m hoping it will be…

Have you ever daydreamed at your job, wishing that you could create a profitable business doing something you love? Many people possess aspirations of owning a home-based business, but they don’t know where to start. If this describes you, then have no fear—the Internet is full of platforms and mediums through which…

I think many women are swayed into telecommuting if they have children at home and a husband at work. After all if it’s possible to telecommute, you have to do it, right? The truth is that although telecommuting seems glamorous, it can sometimes be more difficult than actually getting out of bed and driving to…

America is slowly beginning to follow suit to its long-time ally and fellow down economy, Europe. Due to the recent recession, employers are worried about hiring about a permanent staff because downsizing is such a huge cost. Many employers are erring on the side of caution, and there is no denying that it is…

There are a lot of misconceptions of female bosses. We’ve all heard stories of the manipulative, controlling boss in the workplace. She’s crazy, emotional, and you’ll want to stay out of her path when she’s riled up with anger. We’ve also…