"Don't Let That Man Eat Your Career", and Other Preparations for Hitting the Road.

1.5/52 Vagabond in a nutshell.....The Silver Sparrow Tour will hit more than thirty cities this summer.  Of course I am thrilled to meet so many readers, but thirty is a lot of cities and eight weeks is a long time to be on the road.  To prepare, I am basically in training. For the next two months, I will be acting as an ambassador for my novel and I must do a good job, or else what’s the point.  Here's what I'm doing to get ready.

 

Cutting negative people out of my life:  Book tour is a vulnerable time, an emotional rollercoaster.  Now is the time to be surrounded only by real friends.  On the subject of a competitive, jealous, ex-boyfriend,I offer a warning from my publicity guru, Lauren: “ A guy like that will eat your career.”  Then she mimed Cookie Monster and I imagined him devouring everything I had worked for.  Anybody that’s not making my garden grow has to be put on hold, at least until September.  I am usually a pretty patient person, but for book tour, I have to protect myself.

Packing trial suitcases:  I will have to do it with just a carry-on. Why? Because I’ll be on a plane every day and what will happen if my checked bag gets lost? I consulted a couple travel website, asked other writers, and put out a call for advice on facebook.  I came up with a plan and I have tried three times to get my suitcase situation together.  (I’m not there yet, but I am getting closer. Apparently you should roll clothes, rather than fold.)

Sleeping: I am not a good sleeper under the best of circumstances, but you can imagine that my rest is troubled as my pub-date gets closer.  More from Lauren: “You need to go to bed.” Then she added, “And you must rest while you’re on the tour.” The idea being that a run-down, haggard, irritable author does NOT help the book. Last week I went to the LA Festival of Books.  When I got to my hotel, I forced myself to take a nap rather than run to the author reception and shake hands and chat. It was hard, but I did it.

Practice interviews: Last week, I blogged about what to say when people ask you “what’s your book about.” In interviews, the hard question is “What motivated you to write this book.”  Writers know that this is an intensely personal matter.  To really answer it, I would have to reveal my most vulnerable tender layer.  But I have to say something and when the interviewer is on NPR, I have to say it to millions of people.  Lauren and I have been doing test runs to figure out how to tell the truth while respecting my boundaries.

Putting the social media on auto-pilot:  Everyone knows that facebook and twitter are the best way to remind people about your upcoming events.  But when I’m on the run, I am not going to be able to keep all my social networks current.  In preparation, I have used Hootsuite to  schedule tweets and facebook status updates for every day of the tour with the dates and times of my events. 

Learning to enjoy the ride:  So many good things have been happening to Silver Sparrow and I don’t want to be so busy preparing for the publication that I can’t enjoy this amazing experience.  I know this shouldn’t be something that a person should have to practice, but when you’re been pedalling uphill for so long, you have to learn to coast and feel the breeze.  To that end, I have been keeping a journal and every night I write down what I have to be grateful for.  I write down the big things like being featured in a magazine, but I also make note of every encouraging email from a reader.  And every night, I end the list with the same sentence: I am so lucky to be able to live my dream.

----

Now, to you SheWriters—

  • Do you have any travel tips to share?
  • How do you handle toxic people?
  • What do you do to make an interview a success?
  • We’re all friends here, can you tell us what *not* to do?

Views: 82

Tags: #marketing, book tour, event planning, marketing, public speaking

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Comment by Tayari Jones on May 17, 2011 at 7:26am
Valerie, four cities can grow to more. As your reputation grows, the invitations will start rolling in! I will be posting tomorrow about getting help from the people around you as you work to get the word out.
Comment by Valerie Nieman on May 17, 2011 at 7:06am
Thanks for this! I'm putting together my tour in a 4-state area, not as extensive as yours, but I too am trying to get a handle on responding succinctly to “what’s your book about?”  Best of luck on your journeys.
Comment by Beth Sorensen on May 15, 2011 at 11:08am
I travel a lot and the one thing I have to remember when it comes to traveling is every town has a drug store. With the exception of Pepto & Tylonol, I don't pack anything that I "might" need. I only pack want I must have daily or weekly. I can pick up the rest as I go. Also a bag that zips up tiny then opens into a large bag is helpful. You don't want to take your suitcase to every outing! Finally, don't forget you can always mail things home you no longer need. Good luck and let us know how it goes!
Comment by Tayari Jones on May 14, 2011 at 5:25pm
Thank you, everyone for these kind comments and helpful hints. I love how many people are going on tours of their own. It's so inspiring to imagine all of us out here doing it.  For people on the road, or people working their books.  We are all on this journey!
Comment by Joie Grandbois on May 14, 2011 at 4:26pm
Love this!  Thank you for sharing.  Venturing into something new is so scary.
Comment by Helen Phillips on May 13, 2011 at 11:09am
Thank you so much for your insightful book launch posts, Tayari--you are a voice of reason amid my own book launch chaos! I am very grateful, and best of luck with the tour.
Comment by Connie Briscoe on May 13, 2011 at 9:59am
You are on a mission! You have worked so hard preparing and I admire that. Touring can be tough and sometimes those closest to us don't really get that. Wishing you the best of luck.
Comment by Tina L. Hook on May 12, 2011 at 12:34pm
What an inspiring post. Congrats. I hope to be in this position some day, though I imagine it will be the part I will be the least good at. http://www.girlwithanewlife.com
Comment by Sonya Huber on May 12, 2011 at 7:17am
Lots of pictures! In the haze of exhaustion I forget the beautiful faces and packed shelves at bookstores. Bookstore and reading photos are some of my favorites. Be sure to post those!
Comment by RYCJ on May 11, 2011 at 10:35pm
Inspiring post; great headline! Congratulations!

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