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AUTHORS: SAMPLE MARKETING PLAN - lots of great info - many free ideas!!!
In preparing for the February, 2012 release of my YA contemporary romantic fantasy VEILED VIRTUES by Muse It Up Publishing, I created a marketing plan that I would like to share, and if it is beneficial to anyone, please comment! Also, if you have other ideas, please let us know by sharing via a comment. Many of these are free!!! Over the next few months, I will be posting more detailed information on many of the points below, so please friend / follow me to get the latest scoop!
1) Generate buzz / author recognition via author and/or book websites, blogging, facebook and twitter
2) Build your name and brand by networking through social communities
3) Obtain or create a digital book cover and banner
4) Create a book trailer if possible and post to YouTube and elsewhere
See: http://kidlitbooktrailers.ning.com/
5) Trade site and book links with other authors
6) Set up a blog tour
7) Obtain your ISBN
8) Help host blog tours / interview other authors on your site / post positive reviews for others
9) Order bling (postcards, business cards, etc.) from Vistaprint. Get on their mailing list, they send out free promotions all the time!
10) Free at Preditors and Editors: They will post a banner and link for first time authors for a month! Just email them.
11) Send out ARCs to sites that do reviews (Advance Reader Copies): In conjunction with a published review, provide excerpts, giveaways, and of course a banner with a link to where your book can be purchased. If you get postive reviews, make sure to ask the reviewer to post it on Amazon and wherever else your book is for sale. Here are some of the most popular, well-followed YA blog sites I found for book reviews:
www.iamareadernotawriter.blogspot.com
www.lafemmereaders.blogspot.com
www.thebookishtype.blogspot.com
12) Manicreaders.com: create an author page and post comments; they have contests authors can promote
13) Goddessfish.com - online promo vendor that seems reasonably priced.
14) Remember to update your site(s) with new links as they become available (link to the buy site when your book is ready for purchase; link to positive reviews, etc.)
15) Email all of your contacts about your release and ask that they forward it
16) Hit your local media! Radio stations, newspapers, magazines and even television!
17) Issue a press release - most below are free!
http://www.ducttapemarketing.com/Instant-Press-Release.htm
http://www.free-press-release.com
18) Check out BlogAds.com - you might find some cheap advertising spots!
19) Get on release lists: (the below are YA ones)
www.thebookbreeze.com/For_Authors.html
www.mightyape.com.au/Books/Childrens-Books/Fiction/young-adult-roma...
20) Throw a launch party at your favorite hang out
21) Check into local book festivals or events to see if you can have a table or be a speaker
22) Be a speaker at schools
23) Advertise on websites: (below are geared toward YA or fantasy). Prices range from $6 to $150 per month.
www.bookshelvesofdoom.blogs.com
www.emilysreadingroom.blogspot.com
www.thebookbreeze.com/For_Authors.html
GOOD LUCK WITH YOUR RELEASE!!! Jan
Views: 518
Tags: #marketing, #publishing, #social media, '#social, authors, blogs, books, free, marketing, media', More…
Comment
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Comment by Jan Fischer Wade on July 26, 2011 at 7:33pm -
Can anyone tell me how to change the font for your blog? I tried when I was writing it, but it keeps going to this hard to read type... Thanks for any info....
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Comment by Jan Fischer Wade on July 26, 2011 at 7:08pm
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Hi Rossandra! Anyone can always do the first two, even if you don't have a publisher yet! I started after I was accepted for publication, and I knew my release date almost right away, so that was helpful. Good luck! Jan
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Comment by Rossandra White on July 26, 2011 at 5:05pm -
This is amazing, Jan. Thank you so very much. Did you start this process, i.e. #1 and 2 before you knew of your pub date? And what a terrific idea to have a She Writes group for all those writers coming out on a particular month, Eileen.
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Comment by Jan Fischer Wade on July 26, 2011 at 3:25pm
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Thanks Cheri! Good luck with your book!
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Comment by Cheri Lasota on July 26, 2011 at 3:16pm -
Awesome links and tips, @Jan! Thanks so much for sharing this. Great idea, @Eileen, to start a book release SheWrites group. I still don't have a release date yet for mine, though. Gah. Probably Sept or Oct.
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Comment by Jan Fischer Wade on July 26, 2011 at 2:01pm
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Hi Bridget! Yes, definitely copy and paste this or print it for future use! Over the next couple of months, I am going to be posting more detailed information about the points I have included, so I hope you check back! Jan
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Comment by Bridget Straub on July 26, 2011 at 1:57pm -
This is fabulously helpful! I want to keep it and be able to refer to it when my book gets published. Thanks!
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Comment by Jan Fischer Wade on July 26, 2011 at 12:22pm
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Great idea Eileen!!!
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Comment by Eileen Flanagan on July 26, 2011 at 12:17pm -
For those of you who have mentioned that you have books coming out soon, too, here's another idea: start a SheWrites group for people with pub dates in February 2012 (or whenever). Someone did that for the month my book was released, and we were a great support for each other, mentioned each other's books on our blogs, etc.
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Comment by Brynne Betz on July 26, 2011 at 10:39am -
you are adorable, too! Another reason they are gonna love your book!
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