Sarah: Wow, Carolyn Parkhurst! Everyone is talking about your hysterical new book trailer / video. How did you come up with such a wonderful mockery of authors overdoing it?
Carolyn: This idea—like so many things related to book promotion--grew out of a sense of futility. It seems like authors have such a brief window of time to make people aware of their books and hope that they buy them, and I was trying to figure out if there was anything I could do to improve the odds that this novel would actually sell some copies. I thought, "I have all these great review quotes, but no one really pays attention to any of that stuff. What do I have to do--embroider it on a throw pillow?"
Sarah: I love the pillow!
Carolyn: Of course, there's a fine line between pretending to be the person I am in the video and actually becoming that person. Now that I actually own all this stuff, I'm not sure what to do with it. I mean, I paid good money for a keepsake crystal block engraved with a lengthy (and complimentary) quote from the New York Times—should I put it on my desk, or is that the first step toward the dark side?
Sarah: I think that sucker should go right on your desk as a daily reminder of what every writer goes through to get her work “out there.” And now I’m going to close with your bio blurb. How’s this?
Carolyn Parkhurst is the New York Times bestselling author of The Nobodies Album, among other groundbreaking works. Visit her at www.CarolynParkhurst.com.
Carolyn: Can you put that in a bigger font?
This blog post originally appeared on the book publicity website Blurb is a Verb, where Carolyn Parkhurst is back this week with another comically insightful post: How much book publicity can a girl buy with thirty $5 bills?