...And no I don't mean a Facebook profile. I mean a Facebook PAGE that can be promoted to certain demographics to attain a large and impressive reach of people interested in the same exact things you are.
Every so often I will stumble upon an author on Facebook with a personal profile set to private. * long, dramatic sigh. How on earth will your readers know when to expect your next title? How will they share your inspirational graphic with their friends on Facebook?
I promise you, it is all worth it. There are so many incredible opportunities for authors on Facebook that so many people miss out on, simply because they are unaware.
Here are 6 reasons why you MUST create an author page on Facebook:
1. Build a platform that is personable.
Sure, your readers can check out your website, Instagram account, and blog. But a Facebook page allows your readers to connect with you on a personal level. Your audience is given the opportunity to follow your writing process, participate in contests and giveaways, share your posts with their friends who might also be interested in your book.
2. Maintain a separate presence
If you want to avoid spamming your friends with content and book promotions, it is helpful to have a place that all of your work can live rather than on your personal profile.
3. Keep track of your Insights and Analytics
Stay on board with your reach, likes, and engagement every single week. This is awesome to help track what your audience wants to see and what doesn't work so well.
4. Keep your fan base in one place
Although you might have fans all around the world, it is rewarding to be able to communicate to all of them at the same time. Post as frequent as you'd like, share as much as you'd like with them about your writing experience, and watch your numbers shoot through the roof.
5. Events, Events, Events!
Readers and bloggers absolutely love to learn about their favorite authors on a more personal level. give your readers the opportunity to view your book event schedules. Facebook allows you to upload your full calendar to Facebook.
6. Be accessible to everyone
Author fan pages are accessible t o everyone on the web, regardless if they have Facebook accounts or not. This is an awesome way to post special content or links. Create custom content that your audience can like, share, and enjoy with their friends without it being sales-y.
What are you waiting for? Create your author page, and continue to build your readership. Take advantage of your social media resources! Happy Facebooking!