AUTHORS: SAMPLE MARKETING PLAN - lots of great info - many free ideas!!!
In preparing for the February, 2012 release of my YA contemporary romantic fantasy VEILED VIRTUES by Muse It Up Publishing, I created a marketing plan that I would like to share, and if it is beneficial to anyone, please comment! Also, if you have other ideas, please let us know by sharing via a comment. Many of these are free!!! Over the next few months, I will be posting more detailed information on many of the points below, so please friend / follow me to get the latest scoop!
1) Generate buzz / author recognition via author and/or book websites, blogging, facebook and twitter
2) Build your name and brand by networking through social communities
3) Obtain or create a digital book cover and banner
4) Create a book trailer if possible and post to YouTube and elsewhere
See: http://kidlitbooktrailers.ning.com/
5) Trade site and book links with other authors
6) Set up a blog tour
7) Obtain your ISBN
8) Help host blog tours / interview other authors on your site / post positive reviews for others
9) Order bling (postcards, business cards, etc.) from Vistaprint. Get on their mailing list, they send out free promotions all the time!
10) Free at Preditors and Editors: They will post a banner and link for first time authors for a month! Just email them.
11) Send out ARCs to sites that do reviews (Advance Reader Copies): In conjunction with a published review, provide excerpts, giveaways, and of course a banner with a link to where your book can be purchased. If you get postive reviews, make sure to ask the reviewer to post it on Amazon and wherever else your book is for sale. Here are some of the most popular, well-followed YA blog sites I found for book reviews:
www.iamareadernotawriter.blogspot.com
www.lafemmereaders.blogspot.com
www.thebookishtype.blogspot.com
12) Manicreaders.com: create an author page and post comments; they have contests authors can promote
13) Goddessfish.com - online promo vendor that seems reasonably priced.
14) Remember to update your site(s) with new links as they become available (link to the buy site when your book is ready for purchase; link to positive reviews, etc.)
15) Email all of your contacts about your release and ask that they forward it
16) Hit your local media! Radio stations, newspapers, magazines and even television!
17) Issue a press release - most below are free!
http://www.ducttapemarketing.com/Instant-Press-Release.htm
http://www.free-press-release.com
18) Check out BlogAds.com - you might find some cheap advertising spots!
19) Get on release lists: (the below are YA ones)
www.thebookbreeze.com/For_Authors.html
www.mightyape.com.au/Books/Childrens-Books/Fiction/young-adult-roma...
20) Throw a launch party at your favorite hang out
21) Check into local book festivals or events to see if you can have a table or be a speaker
22) Be a speaker at schools
23) Advertise on websites: (below are geared toward YA or fantasy). Prices range from $6 to $150 per month.
www.bookshelvesofdoom.blogs.com
www.emilysreadingroom.blogspot.com
www.thebookbreeze.com/For_Authors.html
GOOD LUCK WITH YOUR RELEASE!!! Jan
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Tags: #marketing, #publishing, #social media, '#social, authors, blogs, books, free, marketing, media', More…
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Comment by Jan Fischer Wade on July 30, 2011 at 8:19pm -
Thanks Kenra!!! I wish you the best of luck and glad you friended me! I post on Tuesdays and Fridays and have lots more stuff to post - detailing more info about the points in my marketing plan! Good luck with everything!!!! Jan
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Comment by Kenra Daniels on July 30, 2011 at 7:11pm -
I have a book out with editors right now, and hoping for an offer. I'm trying to my ducks in a row before necessary and work out some marketing/promo strategies now. That way, I'll have time to do any preliminary stuff before it becomes a time crunch.
The ideas you have listed are great, and I think I'll be able to use most of them. Thanks for sharing! Can't wait for the follow ups!
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Comment by Jan Fischer Wade on July 30, 2011 at 6:58pm
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Thanks Caroline!! Great advice!!! Your novel sounds VERY intersting!!!!
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Comment by Rossandra White on July 30, 2011 at 6:05pm -
Very cool author/book page Caroline. AND great advice--what is different or compelling about the story. I will definitely add that to my list.
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Comment by Caroline Bock on July 30, 2011 at 5:47pm -
Really helpful especially for new YA author like me (my novel, LIE is coming out on August 30th from St. Martin's Press)! I would add that think of how your novel is different from others (i.e. what is your 'hook' for the press? What is different or compelling about your characters, story, or even development of your book? Why should they pay attention to your book outside all the others? Why LIE? My debut novel, LIE, is about teens and a vicious hate crime -- and inspired by real events. Uniquely, the story is told from 10 distinct characters, five teens and five adults. Most notably the main character, Skylar, who must decide if she is going to come forth or stand with her friends and community, and lie? Go to www.carolinebock.com for more.
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Comment by Jan Fischer Wade on July 30, 2011 at 5:13pm
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Thanks for checking out my blog Linda!
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Comment by Linda Gartz on July 30, 2011 at 2:27pm -
Fabulous!
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Comment by Jan Fischer Wade on July 30, 2011 at 1:21pm
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Thanks Karen!!!
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Comment by Karen Banes on July 30, 2011 at 9:48am -
Fantastic list. Bookmarked, shared, followed!
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Comment by Jan Fischer Wade on July 29, 2011 at 7:01am
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You are too funny Brenda!! My next few posts should HELP your headache, as they break down the marketing plan bit by bit and provide more information on each point. If your headache worsens, let me know and I'll cyber you some asprin! ; )
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