This post will take a closer look at book blog tours.
WHEN TO HAVE IT?
Soon after your book is released, so viewers can click a button and go buy it!!!
WHERE TO GO?
Find where the optimal viewer interest is: Same genre book review blogs (ie: fantasy; paranormal; erotic); same topic blogs (ie: motorcycle enthusiasts might enjoy a book that includes a motorcycle gang going around doing secret, good deeds). Be creative! A fashion blog might enjoy hosting you for a fiction novel involving a jr. female executive sent to France to work at the company's sister couture house and she can't speak French. (BTW, I am totally making up these book plots)
Refer to my earlier post titled "Book Review Blogs with Massive Followers!" to help find blogs that might host you. All together, those blogs I listed in that post have approximately 50,000 followers! Also, here is another tier of book review blogs that collectively have about 25,000 followers! Some may be geared towards YA and fantasy, since that is what I was researching. Reach out to these blogs to see if they can fit you in for a day to guest host or simply post your information and agree to answer questions and respond to comments for a day.
WHAT TO HAVE READY TO SEND TO THE BLOGGER:
In one email, include the following, and make sure to mark your subject line with your name, book title and blog date you are scheduled to be on:
Synopsis of your book
Cover art in jpg format
Author photo in jpg format and author bio
A pre-written interview of about 5 questions
Links to where book can be purchased
Link to book website
Links to author's website and/or blog
Link to video trailer if available
Offer to host other authors on your own blog!!! Reciprocity is golden!
Each day, post the host's link for that day on your social and media sites (Twitter, FB, myspace, blog, websites, etc.) 4 times a day to let followers know where you are at!
Do another blog tour down the road to boost lagging sales!
Got some extra cash lying around? There are blog book tour services out there, but I have not personally checked any of them out, since I don't have extra cash lying around. : ) Just search 'blog book tour' on yahoo or google and they will pull up. From what I understand, the cost can be anywhere from a few hundred dollars to thousands. If anyone has any experience with a service like this, let us know and comment!
Any other blog tour advice or tidbits out there?? Thanks for visiting! Cheers, Jan
A sample blog tour for ANGEL and a mock up I made at Vistaprint: