Book marketing tip: Make it easy for your fans to help you

Even if readers love your book, it might never occur to them to tell other people about it. That's why it's important to make it easy for your fans to spread the word.

One great way is to create a fan page on your website. (If you don't have a website, stop reading NOW and go make one.) You can direct readers to this link, especially those who proactively tell you they enjoyed your book.

Make it easy for your fans to help you!

Following are some of the elements I have on my own fan page. At the top it says: "Did you enjoy Perfect on Paper, It's a Waverly Life, and/or Honey on Your Mind? If so, please help spread the word!"

Then I include the following suggestions with active hyperlinks:

  • To post a review on Amazon, click here
  • To order a signed copy for a friend, click here
  • To like Maria's author page on Facebook, click here
  • To like the books on Facebook, click here
  • To post links to the first chapters on Facebook/Twitter/etc., click here
  • To subscribe to Maria's newsletter, sign up on the right; side of this page
  • To follow Maria on Twitter, click here
  • To invite Maria to speak at your event, click here
  • To post a comment on this site, click here

We all know people who overshare the daily minutia of what they're reading/eating/watching/doing, but not everyone is wired this way. For the more restrained readers out there, a fan page gives them a gentle nudge to help get the word out.

-Maria

Maria Murnane is the best-selling author of the romantic comedies Perfect on Paper, It's a Waverly Life, and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2012 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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Comment by Karen H. Thompson on December 27, 2012 at 2:26pm
Thanks for the great tips! I published Pee Where You Want...Man's Best Friend Talks Back this summer and I am preparing the next phase of my marketing plan so your advice will be very helpful!
Comment by Mariana Dietl on December 21, 2012 at 7:44pm

Excellent advice, Maria. Thanks so much!

Comment by B. Lynn Goodwin on December 18, 2012 at 6:24pm

Great! But "click here" isn't working. =(

www.writeradvice.com

Author of You Want Me to Do WHAT? Journaling for Caregivers

Comment by Tracey Barnes Priestley on December 18, 2012 at 6:07pm

This makes so much sense! The majority of my coaching clients have always been word-of-mouth referrals. Why not create this kind of  connection for my novel? ('Duck Pond Epiphany' is due out in March.)  Thanks, too, for laying out the steps! Look for your helpful ideas in action next month on my blog, www.thesecondhalfonline.com, as I expand the site in preparation of my novel.

Comment by Grace Peterson on December 18, 2012 at 4:03pm

Excellent advice. I'm going to implement this as soon as my books are published. Thank you for sharing. 

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