Nobody doesn't care about book covers. The day I interviewed for my first job in publishing, my soon-to-be new boss gestured to a cardboard mock-up of a book jacket on her desk and asked me what I thought. Feeling really comfortable that I had the job, I took a breath and told the truth. The image was cliche in every way. Though it was an historical novel meant for epic impact, the design was magazine-y and cheap looking. The black and white image of a half nude lady looked like a cheesecake throwaway, like an ad for body wash. I told her so. "I agree with you," she said, and my aesthetic genius in my own mind was confirmed. I got the job but was surprised to learn that my opinion hadn't held any sway over the publisher's final decision to keep the original image. The book went on to become a bestseller and there was an equally cheesy looking package for the sequel. Strike two for The Hose.
I mean which do you prefer? The shadow of a grown man in a baby carriage which references the fantastical nature of Fitzgerald's story of a man aging backwards? Or two middle aged white people blankly staring ahead as half their driver's license headshot is taken?