
Nobody doesn't care about book covers. The day I interviewed for my first job in publishing, my soon-to-be new boss gestured to a cardboard mock-up of a book jacket on her desk and asked me what I thought. Feeling really comfortable that I had the job, I took a breath and told the truth. The image was cliche in every way. Though it was an historical novel meant for epic impact, the design was magazine-y and cheap looking. The black and white image of a half nude lady looked like a cheesecake throwaway, like an ad for body wash. I told her so. "I agree with you," she said, and my aesthetic genius in my own mind was confirmed. I got the job but was surprised to learn that my opinion hadn't held any sway over the publisher's final decision to keep the original image. The book went on to become a bestseller and there was an equally cheesy looking package for the sequel. Strike two for The Hose.
While it's true I didn't go to art school, I can assure you that I've slept with enough people who
have to know good design from lame. So every Wednesday on She Writes I'm going to feature some excellent book jackets and/or their designers. Feel free to email or comment with your faves and I'll work em into a post.
Today I want to focus on the work of one designer whose work I admire consistently. Her name is
Jen Wang and she's part of the design team at Penguin. I do not know her, but every time I cruise the bookstore or the design blogs, her covers are really recognizable for their whimsy and for the way she uses type in such a bold way. Almost every book cover she designs would look great as a movie poster, know what I mean? Here's one from the Penguin Classics series that is better than its corresponding movie poster:

I mean which do you prefer? The shadow of a grown man in a baby carriage which references the fantastical nature of Fitzgerald's story of a man aging backwards? Or two middle aged white people blankly staring ahead as half their driver's license headshot is taken?

Here are some more covers by Wang.
P.S. Can somebody please teach me how to post these goddamn jpegs in a uniform way? Also, the covers herein are copyrighted by the publisher - I'm just sharing the love.





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