I follow a number of writers who keep a blog. Mostly, their blogs are used for promotion and event updates, somewhat like a static author website. They invite readers to readings, tell them about their latest books coming out and more.
This is fine, but not overly interesting - at least from a marketing standpoint. I'm not a marketing expert, but I've run my own ventures long enough to know which appeals work and which ones don't. Excessive self-promotion does not really work, or so I've found. It feels too much like an ad. I end up skipping over the Facebook updates or blog postings which talk yet again about what this or that author is up to. Ultimately, I'm not interested in the author herself as much as I'm interested in the stories an author can tell. I want a "page turner" online. I want a story, not a promotion piece. Interest me and I'll stay. It's a basic tenet of marketing.
I'm surprised that so few writers use the interest to create, rather than to promote, fiction. They'll say, "I just finished Chapter 25. Hooray!" Or, they'll proudly announce, "my book reading at xx bookstore was great!"
So what?
I try to mix marketing with creative content whenever I can. I want people who go to my blog or website to meet my characters and hear their stories. I want to set mood and tone and give the readers an idea of what to expect in the longer fiction that's available for sale. My goal is to have one push the other. I'm on my own for marketing, since I self-published the mystery novel I wrote. Maybe that's good, though. I'm not working with a publisher who might not know how to use the social web appropriately.
I've tried a few things. For example, I started separate blogs for two fictional characters who are central to the mystery stories. I went so far as to create a Facebook fan page, with stories for people to read rather than self-promoting quasi-ads. I also tried creating fiction podcasts, with music. It's all a work in progress, subject to change as my media skills improve.
Any thoughts? Has anyone else tried doing this? If so, how has it been going? I'd be curious to know - and to learn!
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