Tayari Jones reminds you that the title of your book is a first impression, so make it a good one.

One of the challenges of writing a book or story is figuring out what to call the darn thing. The title often is the first impression that you will make with readers. I think we’ve all bought books just for the title, and sadly, we’ve all been turned off by a title too. Titling is very serious business. So here are some tips to help you get it right.

Don’t fall in love with a title until you see it printed on the book. Ah vanity! It’s very easy to become infatuated with a title and this can affect your process. I have heard writers say that knowing the title helps them to stay focused, but staying focused could actually undermine your efforts to write the your best story. Let’s take my forthcoming novel. (It has been through five different titles, by the way.) When I started I called it “Our Mutual Sister.” I just loved the idea of two women who have a sister in common but are not blood kin themselves. I wrote about 150 pages trying to make the title work even though the book really wanted to be about two girls who actually are sisters. (The deal is that their dad is a bigamist. More on that TK.) If I had stayed committed to that title, I would have spent the last five years forcing the novel to fit it. It’s like planning an entire outfit around a belt you want to wear. Everyone knows it’s best to get dressed, and THEN pick a belt.

Then there’s the flip side-- you are halfway though the book and don’t have a title yet. Do not worry about it. Come up with a working title so you will have something to say when people ask you, but think of it as a placeholder.

But once you are done with the novel or short story and you need a title help.

I like to brainstorm with a friend who has already read the manuscript in full. This is best done in person, but you can do it over email, or over the phone. I like to write a list of everything in the book that is important to me.Throw out themes, ideas, significant objects, etc. The key to this is to be absolutely free. Don’t worry about what sounds stupid, derivative, or vague. As you and your friend call out words and phrases, jot down the ones you like. Have your friend do the same thing because she may have a better ear than you do.

It’s possible that this brainstorming may be enough to get you a title. But if not, keep on pushing.

Be clear on the sort of mood you want your title to evoke. Do you want to the title to make it clear that your book is a comedy? Or do you need something darker. Romantic? With this in mind, revisit your list. Is there something there that has the right mood?

Still don’t have a title? Okay, this next step is going to take a while, but this should do it. Again, you are going to need a buddy. And this is going to take some time—like a couple days-- so be prepared to buy her dinner or something afterward.

Each of you takes a highlighter. Go through each chapter and mark the best sentences or images. Maybe take three chapters in a sitting. Don’t do too much at a time because you’ll get tired and miss the good stuff. Talk to each other about what resonated and why. I promise by the time you make your way through the entire manuscript you will have a title.

How do you know if a title works? Some of it is intuitive. You just sort of know. But just to make sure, say the title to some random person in your life and let tell you what comes to mind. If she says things that match well with the vibe of your book and your vision for it.. then well done.

Before I wrap it up, take a close look at the graphic. Some of the titles are so catchy, that they made me want to learn how to do computer code.

You know I have to ask.. SheWriters, how do you find your perfect title? I know we are all too sophisticated to just a book by it’s cover, but I suspect that we all love a good title. What’s your favorite title?

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Comment by Haley Osborne on November 26, 2014 at 4:07am

Believe it or not but making up a title has always been a challenge for me. So I spent time to do a research and even wrote an article on that. If anybody is interested, you may check it out http://blog.pubslush.com/create-powerful-titles/

Comment by Marivi Soliven on June 30, 2012 at 9:07am

Thank you for all this great advice!  I'm working with my editor at Penguin to come up with a title for my first novel, but so far we've had no luck. I'm going to try brainstorming again right now....

Comment by Tyra Brumfield on June 28, 2012 at 1:20pm

I like a title that has dual and deeper meanings. I think Same Kind of Different as Me is a great title. It made me think "What is implied here?" before I read the first page. The book was good as well. Movie titles can be some of the worst, in my opinion. One old movie that comes to mind is Hope Floats. What the heck does that mean? It sounds cheesy and I never saw the movie. For my own writing, I usually write the story and then add the title. I like the idea of highlighting favorite expressions or descriptions. That's a great tip.

Comment by Jennifer Hart on March 16, 2012 at 6:59am

I'm bookmarking this for the future.  Right now I have Fall Like Rain, but really wanted Lost Souls (but there are way too many other people who liked that before me).  But the title just isn't coming.  So we're writing and will use this post to help when it's time. Thank you!

Comment by Catrina Barton on March 8, 2012 at 3:05pm

I'd been using "Double Trouble" as my "working title" until I did a search and found 37 novels same title, 30 of which were eroticas... So not the image I wanted to convey.

To me "Dangerous Temptation" is more of an erotica title, yet that title had 0 results in the search. Go figure huh? My current WIP is a Paranormal/Romance so I guess for now Dangerous Temptation is the working title. It fits the cover art too.

I'll have to keep this post in mind when I'm ready to decide the title for the book.

Comment by Judy Reeves on October 10, 2010 at 9:30pm
The title to my (WIP) novel is ALL THAT ISN'T SINGING (young girl runs away from home to find success as a singer).The novel is set in 1957/58 in Kansas City. The title comes from an e.e. cummings poem.
Comment by Caroline Petit on September 16, 2010 at 5:54pm
This is very helpful because I am nearly three quarters of the way through my third and as yet untitled novel; while I always knew from day one what I would call the first two, this one is elusive so Tayari's comments are very useful and gives me hope. Caroline
Comment by Lisa Rivero on September 15, 2010 at 4:44am
This is very helpful as I am zooming in on a final working title for a book for a non-fiction proposal. Thank you!
Comment by Surviving the Draft on September 14, 2010 at 5:06pm
@Xenia Choose Me is a really good title. I am glad your publisher came up with it. @Ginger I think a highlighter is a writer's best friend. I use them for so many things. I like being able to SEE what it is I am talking about. @Faith, the right title will reveal itself to you. When you write that scene or chapter that really captures the heart of the story.
Comment by XENIA RUIZ on September 14, 2010 at 4:22pm
The title of my first novel was EVA & ADAM...I was devastated when the publisher wanted to change the title because there were other books with a similar title...Because I knew the publisher, I fought for the title, until she came up with a catchier title based on a poem in the book -- CHOOSE ME...in the end that title fit the book better than my original title...the book is about a relationship between a woman & a man & a woman & her God, and ultimately about choices...

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