BRAS!!!! (That seemed appropriate for SheWrites!)
The first thing you need to before you can send out a release is to write it!! eHow had the best information:
1) All press releases should begin with contact information for you, your agent, publisher or public relations firm. Be sure to include all snail mail and email addresses as well as firm, personal and cell phone numbers.
2) At the top of the page, type FOR IMMEDIATE RELEASE in boldfaced letters, followed by the day's date.
3) Type and boldface the title of the book in a point size that is at least two points larger than the body of the press release.
4) Write a dynamic first paragraph that is designed to hook your reader's attention. Space permitting, try to include some brief information about the book or chapter titles. Many booksellers, wholesalers and readers who are in a position to buy your book will determine within the first 10 seconds whether or not to keep reading. Make the first paragraph count!
5) Organize your thoughts into one or two paragraphs. The entire press release must fit on a single page.
6) Wrap up the press release with a sentence or two that summarizes your intent and what you want the reader to do.
7) At the end of the press release, reiterate general information about the book: the title, publisher and where the reader can go for more information about purchasing the book. It's a great idea to direct your reader to a web site where they can read excerpts from the book.
8) On the bottom of the page, center the characters ### to let the reader know that this is the end of the press release and there are no further pages.
Press Release tips from Mass Media Distribution LLC:
Why a Press Release may by Rejected:
1. They are written in ALL CAPS. They need to be written in regular sentence case and NOT ALL CAPS!
WHERE TO SEND IT???
Now that you have your release that will grab 'em by the ... ankles, it is time to get it out there!
The following are book-related sites that post releases (some geared towards YA) and note that they don't necessarily post the entire release, some just list basic info:
The next list contains general news media sites that accept press releases, but on most, if not all, you have to register to join them. Last I knew, they were all free to join and had some type of free press release program. However, please read the fine print and make sure there are no hidden costs:
Does anyone have any other pointers? Please leave comments! Thanks for reading and good luck everyone!! Jan