I recently stumbled across an eight-minute video in which a young book reviewer named Liz ranted, for lack of a better word, about self-published authors. Liz has nothing against indie books; it's the way some authors approach her that drives her nuts.
Full disclosure: Liz is not a professional book reviewer. She's a college student who loves to read and enjoys sharing her opinions online, and as a result, she's garnered quite a following. Her witty video reviews average about 800 views, and she has more than 1100 Twitter followers.
I thought the points she made in her video were excellent, and I also thought she was hilarious, so I dropped her a note asking if she'd be up for chatting with me. She kindly agreed.
In her words, here are her top pet peeves about getting pitched by indie authors:
They really don't tell you who they are. No sort of introduction other than, "I'm the author of this book." That seems quite shady to me.
There are a lot of influential book lovers like Liz in cyberspace, and you want them rooting for you, not deleting your emails. As you implement your own book marketing campaign, you'll be less likely to land on the wrong side of their good graces if you take the above grievances to heart.
For those of you who are curious, you can view Liz's video here.
Maria Murnane is the best-selling author of the romantic comedies Perfect on Paper and It's a Waverly Life. Her third novel, Honey on Your Mind, will be released in July 2012. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2012 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.