Since I received so many inquires about LinkedIn on my last post, Im going to try to give a quick and dirty explanation of LinkedIn and why every author should have a profile. Of all social media networks, LinkedIn is the most business-oriented. It is a great network to extend your reach and connections with other authors and business leaders. Below you will find a few quick tips to spruce up your LinkedIn account.
You need a great author photo. The face that you pair with your work matters, and here's why.
2.Complete your Profile
The search feature is key on LinkedIn. In order to be discovered, your profile should be filled with keyword-rich content. Include all work history, awards, and projects. Don't forget to link to your website and other social media platforms--this is another great opportunity to share.
3.Take advantage of the publications section
Here's your time to shine. List the books you've written, and include a synopsis and a link to learn more about your book.
4. Endorsements are your best friend
Endorsements indicate skills that you want to be known for. LinkedIn will automatically ask your connections to endorse you and your work.
5. Share Content
Since LinkedIn isn't as active as the news feeds on Twitter and Facebook, people do pay attention to your posts. Many users subscribe to daily e-mails that summarize the activity from their connections. This option creates opportunity for authors to list event announcements, writing tips, and generate weekly blog posts.
Any other social media-related questions? Leave them below!