Marketing Tip: Connect With Book Bloggers

When I speak with indie authors about their marketing efforts, one thing I hear quite often is that they have no idea how to find people who will review their books. For many this is a huge source of frustration, not to mention disappointment, which is completely understandable given all the time and effort they spent writing the book.

If you're in that boat, one great way to secure reviews is to reach out to book bloggers. Book bloggers love reviewing books, and most of them don't care who the publisher is. As long as the genre is up their alley, they are interested! 

Here are some useful links for finding relevant bloggers for your book:

 

Book Blogger Directory

Book Blogger List

100 Best Blogs for Book Reviews

Blog Rank

Book Bloggers International

 

The key is to send each blogger you contact a personalized note that makes it clear you aren't just spamming everyone in the universe with the same request. You can use a templated blurb about your book, etc., but always begin your email with something specific about the blogger in question. Doing so takes extra time, but it's well worth it as you're much more likely to get a response.

Here's a useful trick: once you identify a blog that's perfect for your book, check to see which bloggers that blogger follows. Most book bloggers post links to their favorite book blogs, so why not contact those book lovers too? It's an easy way to find more target readers, and you can repeat this process over and over and over.

Another great thing about book bloggers is that if you ask them, in addition to posting their review of your book on their blog, they will usually post it on Amazon. Just remember to ask! In my experience avid book readers are very nice people, so there's no reason to be afraid of them. They love books, which means they love authors. And that means you!

-Maria

Maria Murnane is the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services to aspiring and published authors. Have questions? You can find her at www.mariamurnane.com.

 

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2016 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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Comment by Maria Murnane on December 21, 2016 at 1:48pm

Hi Nancy! I write fiction, so unfortunately I do not.

Comment by Nancy Hinchliff on December 20, 2016 at 2:20pm

Maria, Thanks for all the info and links. One problem I have, after perusing all the links, is that I didn't see bloggers who review memoir. Do you know of any?

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