A great way to get your readers to tell their friends about your book is to stay in touch with your readers. A newsletter is certainly one method to do this, but it's not the only one. A creative way to maintain a relationship with your readers over time is to bring your main character to life through social media. I've done this for the protagonist of my Waverly Bryson series via Facebook, Twitter, and Goodreads. It's been useful, not to mention a great deal of fun, for the following reasons:
I could go on and on with more examples, but you get the point. If you have a character that readers really seem to enjoy, why not give the social media thing a try? Like most book marketing strategies, you never know if it will work until you put it into action.
Maria Murnane is the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services to aspiring and published authors. Have questions? You can find her at www.mariamurnane.com.
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