Once your book is out there for the world to enjoy, some of your readers are going to express their opinions via online reviews. Their comments might be glowing, savaging, or somewhere in between. Read them if you want (I don't recommend this), but tempting as it may be, do not comment on them.
I repeat: do NOT comment on reviews. Why? Because no matter how you slice it, it doesn't make you look good.
Once you add the "author" title to your résumé, people are going to look up to you, which is great. Let them! You've accomplished something that many people dream of but few actually do. Avoid tainting that hard-earned respect by responding to reviews. Remember, you deserve it!
Maria Murnane is the best-selling author of the romantic comedies Perfect on Paper, It's a Waverly Life, and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2012 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.