Ever find yourself logging on to your Pinterest account for quick inspiration--and 46 pins, a glass of wine, and 30 minutes later you've been sucked into a Pinterest hole? Why not maximize on this addicting platform and utilize its features to benefit your launch day? There is no reason your character inspiration, book and giveaway promotions, and #novelines should not be shared with the Pinterest world.

Here are four quick ways to help you gain more momentum on Pinterest when it comes to your author platform:

Cast board

If your novel was optioned for a movie, who would the director cast for the different roles? It’s always fun to match your reader’s favorite celebrities with their favorite fictional characters. Pin a few different casting options and tell us why they are the perfect fit.

Setting board

Include your inspiration behind the setting of your book. Help your readers get excited about the neighborhood, kitchen, and living room that your characters live in. 

Writing Inspiration board

What inspired you most while writing your book? Pin the places, characters, writers, and books that pushed you to finish writing. Take advantage of the caption feature on each pin, and create fun blurbs describing why each image inspired you.

Dedicated Quote board

Develop some shareable memes around your book for social media that include your book cover and some of your favorite lines from your book. This is an awesome way to pull in your audience and entice them with a few of your favorite snippets. If you don't have any promotional materials for your book--no worries! Pin quotes that remind you of each of your characters. 


A few ground rules to Pinterest before you get started: Be selective and consistent while pinning. It is important to be choosy--to curate effective and high-quality boards so that you are not flooding your followers timelines with redundant images. And the more active you are at pinning or re-pinning noteworthy content, the more likely it is that you will gain new followers on Pinterest. 


Here are a few of my favorite author Pinterest accounts that you should check out:

Colleen Oakes

Jane Green

Jodi Picoult

Steena Holmes

Happy Pinning!

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Comment by Ann Heitland on June 2, 2016 at 9:54am

I've been collecting images on Pinterest as I do research for my first novel. Somewhere, I read that one useful book promotion is to offer a link to a secret board of images as one way to promote your book. Here's my collection: Not Easy, Not Simple

Comment by S. Ramos O'Briant on June 6, 2015 at 10:45am

Good ideas, but only 1 glass of wine?

Comment by Karen Szklany Gault on June 2, 2015 at 5:32am

I am looking forward to following your suggestions about book promotion on Pinterest.  Will start with my previously published book to practice. ~:0)  Thank you for your tips!

Comment by Rebecca Ferrell Porter on May 31, 2015 at 10:05am

My book cover artist turned me on to Pintrest. It was a way we could communicate across an ocean and half a continent. After reading this post, I see the potential for my inspiration boards. Pintrest is a beautiful universe of colorful people, but I'm not sure the galaxy of readers is large. Still, I'm already using it, but it wouldn't necessarily be recognizable to my followers. 

Just what I need. More work to do, but I'll get on my boards and start making comments. 

Comment by Karen Lynne Klink on May 30, 2015 at 3:03pm

Wow, Rachel, I never thought of a board for book cover ideas. What a great one!

Comment by Lidy Wilks on May 30, 2015 at 10:18am

Here's links to my work in progress inspiration boards:

Behind the book-Nadia-https://www.pinterest.com/lidythermosy/behind-the-book-nadia-work-i...

Behind the book-Harbingers of El Tinor- https://www.pinterest.com/lidythermosy/behind-the-book-harbingers-o...

Comment by Lidy Wilks on May 29, 2015 at 1:12pm

I'm using Pinterest for many things like pinning my interests/hobbies (manga, anime, Asian dramas), inspiring reading and writing quotes. But I also have two behind the book-creation inspiration boards for my work in progress novels.

Comment by Karen Lynne Klink on May 29, 2015 at 8:08am

I am writing a historical novel, so I have been pinning old photographs from the period, including people, costumes, locations, and military arms.  My "Here We Stand" board is https://www.pinterest.com/karenlklink7/

Comment by Thea Constantine on May 28, 2015 at 4:01pm

Very clever! I've never had a pinterest account but I might start one for my book.

Comment by Ariel Rosetti on May 28, 2015 at 3:23pm

      Pinterest is amazing and mesmerizing, I am totally hooked on the site. It is a self-study of one's inner self, feelings and loves. All of my people are up, Sentinel, Duke Anton, Allyce, and the Queen, etc. 


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