Ever find yourself logging on to your Pinterest account for quick inspiration--and 46 pins, a glass of wine, and 30 minutes later you've been sucked into a Pinterest hole? Why not maximize on this addicting platform and utilize its features to benefit your launch day? There is no reason your character inspiration, book and giveaway promotions, and #novelines should not be shared with the Pinterest world.
Here are four quick ways to help you gain more momentum on Pinterest when it comes to your author platform:
If your novel was optioned for a movie, who would the director cast for the different roles? It’s always fun to match your reader’s favorite celebrities with their favorite fictional characters. Pin a few different casting options and tell us why they are the perfect fit.
Include your inspiration behind the setting of your book. Help your readers get excited about the neighborhood, kitchen, and living room that your characters live in.
Writing Inspiration board
What inspired you most while writing your book? Pin the places, characters, writers, and books that pushed you to finish writing. Take advantage of the caption feature on each pin, and create fun blurbs describing why each image inspired you.
Dedicated Quote board
Develop some shareable memes around your book for social media that include your book cover and some of your favorite lines from your book. This is an awesome way to pull in your audience and entice them with a few of your favorite snippets. If you don't have any promotional materials for your book--no worries! Pin quotes that remind you of each of your characters.
A few ground rules to Pinterest before you get started: Be selective and consistent while pinning. It is important to be choosy--to curate effective and high-quality boards so that you are not flooding your followers timelines with redundant images. And the more active you are at pinning or re-pinning noteworthy content, the more likely it is that you will gain new followers on Pinterest.
Here are a few of my favorite author Pinterest accounts that you should check out: