Superbowl beer ads--are any of them aimed at women?

Comment

Comment by Meg Waite Clayton on February 8, 2010 at 4:54pm

I thought the ads with the babies were pretty funny, if only for suggesting the mental age of the creaters of all the ads. I was particularly annoyed at the book club ad, for reasons I mean to blog about if I can only figure them out.

Comment by Katie Henderson on February 8, 2010 at 3:23pm

Well you're right, I did not drink any Bud Lite during the Superbowl. But I did drink Magic Hat, so ... not sure I was spared!

Comment by Leah Odze Epstein on February 8, 2010 at 11:29am

I'll have to ask my friend, who is in advertising. I remember I wrote another blog post about it on drinking diaries, and she said it was pretty bad still--there were some ads catering to women, but still. The next question is: with women's drinking on the rise, do we really want great ads that make us want to drink? Maybe it's better if we're slightly disgusted!

Comment by Julie Gilbert on February 8, 2010 at 11:20am

I couldn't agree more!! I loved the one with Betty White but all the others I saw seemed like they were created in the times of MadMen. They either mock women or paint them as sex objects solely.
Pretty sad. However, it is not a surprise when you look at who is creating them. There are very few if any women in these meetings brainstorming the next ads.

Comment by Leah Odze Epstein on February 8, 2010 at 8:47am

I can laugh at those ads--the book club ad was funny, but something inside me clenches. I know what you mean about the woman as spoiler-of-all-good-times or ball and chain. It gets old.

Comment by Katie Henderson on February 8, 2010 at 8:37am

I'm a devoted football fan and am continuously subjected to commercials that mercilessly mock and belittle my gender. The pathetic "woman as shrill, nagging, spoiler-of-all-good-times" motif is showing no signs of waning. The up side? It gives me the chance to point out to my boyfriend the hideousness of all the jewelry in the Kay's and Jared's commercials, thereby avoiding any future Valetine's Day disappointments.