On the heels of the
Tools of Change conference, and on the eve of
SXSWi, we're being swamped with news and opinions about the future of publishing. There's
less fear in the air, but still the amount of information to absorb regarding topics like digital publishing and online strategy can be totally overwhelming for the lone writer. Confronted with pressure from all sides to "develop an online platform," many authors still want to ask, "do I really have to?"
The truth is yes, you do have to. I know I'm preaching to the choir with many of you. That's why you're here, to educate yourself and take part in the discussion, but even people who've begun to take all the right steps can get lost or frustrated when early attempts don't pan out the way they'd hoped.
Whenever my writer friends find out that I can also build websites and do related obfuscated things, their reactions and questions tend to fall into one of two categories: they have a blog, but want to redesign it or get a whole new one, or more distressing for them, they have nothing, but now need a website and to get on
Facebook and
Twitter because they have a book coming out in a few months.
Those in the first category are usually already active on Facebook and Twitter, and there's a decent chance they're also using
Flickr,
Goodreads, or other online sharing networks, so they're a bit more savvy and open to the serendipity of making new connections and meeting people online. They benefit from
feeling lucky and have experienced what I like to call
Internet magic.
For those in the second camp, it can be a rough go. There's so much orientation required, and tackling a handful of new tools and social environments at the last minute adds a great deal of stress to an already high-pressure situation. This quandary isn't necessarily their fault. They've been writing, for goodness sake! They have lives and maybe they've ignored the computer machine except for typing and emails, and their publisher is no help either. Confronted with attempting today's version of a
book tour without the internet at their command, an author can feel as lost as Laura Ingalls in a snowstorm.
To anyone feeling overwhelmed I say, the best gift you can give to your future self is to get started now, and do a little each day to stay ahead of that learning curve. Anyone who claims they can
predict the future is fooling themselves, but we can count on the fact that publishing will keep changing in response to society and technology.
Like, what do you have to do, exactly? Well, you have to engage in the whole internet shebang, in various ways. This means finding and reading informative blogs. You'll have to put yourself out there, even if you're shy or too busy. This can mean commenting, tweeting, setting up a Facebook or even a Goodreads account
even if you hate the idea of social media. You should definitely blog if you don't already, even if
you think you have nothing to say. Remember, you control the faucet. You can control what information is put out there and how much of your personal life is made public. The easiest and best way to do that is to tell your own story, in one way or another. I think that's why many of us started writing in the first place, right?
As a professional writer, you'll also have to educate yourself to the point where you understand that
"ebook" doesn't mean any one thing in particular, and hopefully form an idea of where you stand on digital distribution. You may have to move beyond your comfort zone and learn a few new skills, but I promise, it's not that hard once you actually go in and try it.
I'll talk about all these things in intricate, obsessive detail, but for today, we're just starting a conversation.
Step one, do what comes naturally to a writer. Read! Definitely please read all the articles of all the links I've included above. For the first link to
Tools of Change, follow their handy links to various wrap-ups that some helpful folks from different walks of publishing have posted.
Step two, get familiar with
what'll be going on at SXSWi this year, the first year there may actually be a substantial presence from authors and publisher types (woohoo!).
Step three, enjoy some brain candy with a
funny comic on the (often frustrating) subject of digital distribution and DRM.
See you next week!
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