Now that we’ve covered Facebook, Twitter, and Linkedin, I thought it would be fun to explore a few ways authors can take advantage of the latest social media trend: Instagram.

Instagram is an awesome outlet that can be dedicated to your reader community when used appropriately.


Here are 5 quick tips to help boost your brand and influence on Instagram:


1. Inspire your fans

What inspires you most? Share an image of a favorite quote or daily inspiration.

2. Follow bloggers & readers who enjoy books

There are so many awesome, book-loving accounts that share fun, book-related news that you might be interested in. Follow bloggers that you would love to review your book, and take advantage of a new form of networking!

Here are a few accounts I love: Strand BookstoreBooks4KidsADayInBookLand, EviebookishJoyousReadsBookSparks.


3.Give fans an inside look

Where is your favorite place to write?  What is your go-to caffeine preference when you’re writing? This is an awesome way to give your followers a little more perspective on what your day-to-day life is like.


4. Follow other authors & stay updated

Support other authors and stay connected in a new way! Instagram is an awesome opportunity to cultivate new friendships with people that have similar interests and experiences as you!


5. Interact with your fans

Need to extend your reach and gain some new followers? Start an Instagram challenge with a popular hashtag. Create fun post ideas for every day, and get your fans to participate for a chance to win! 

Leave any Instagram-specific questions you have below; I'd love to share some more tips with you! Don't forget to leave your Instagram handle below, too!

Janay Lampkin is the Social Media Manager for SparkPoint Studio, BookSparks, SparkPress, She Writes, and She Writes Press.

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Comment by Joanne C. Hillhouse on September 18, 2016 at 7:39pm

I don't have an iPhone so I got my teenage niece to set up my Instagram ( which made sense to me at the time since the book I was promoting at the time, Musical Youth, is targeting teenagers. Plus, the thought of having to keep up with yet another social media platform was making my head spin (when would I write?) So, it's there though not very active (because, teenager). Lots of nuggets in this post though for if (when?) I get more insta-active.

Comment by Avril Somerville on July 24, 2016 at 5:42pm

Per your request, I failed to provide my Instagram handle. It is @SomerEmpress. I would love if you took a look and share with me what I can do differently and/or better. Thank you!

Comment by Avril Somerville on July 24, 2016 at 5:40pm

This is extremely helpful, thank you. I am already employing some of the suggestions; the others, I need to get work on stat! :) Thank you!

Comment by Karen Szklany Gault on July 22, 2016 at 7:03am

Thank you for this very helpful post.  I am new to the world of "memes."  Haven't tried it on FB or Instagram.  Isthe process for creating them simple?

Comment by Leah DeCesare on July 21, 2016 at 11:35am

As a newer Instagram user working on this specifically for my author platform, this was helpful! Thanks! @leah.decesare

Comment by Jeanne Nicholas on July 21, 2016 at 9:45am
Thanks for the info. So how does this app differ greatly from Pinterest?
Comment by Susan Williams on June 1, 2016 at 8:51pm

HI, can I ask. If you are publishing different types of books under different pseudonyms, can you set up an Instagram account for each one, or will it automatically synch with your phone and beam it out to everyone in your address book?


Comment by Tina Carlson-Dreffin on December 5, 2015 at 2:10pm

I started Instagram a while ago and just realized my posts were all over the place with a myriad of differing posts.  No theme.  Fixed that today, thanks to you, Janay!  tdreffin is my handle.  See you there!

Comment by suzi banks baum on December 3, 2015 at 4:21pm

Thank you Janay. I really like Instagram. I am SuziBB on Instagram. I agree about interaction. I really enjoy seeing what lights other writers up and find that hashtagging draws me in to circles of other creatives in good ways. I will find you there now. xoS

Comment by Jo Anne Valentine Simson on December 2, 2015 at 4:17pm

Don't you need an Apple phone to use it? Too bad, I'm not getting an Apple. I got burned by that company before. They're basically too exclusive.


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