What are the benefits of self-publishing as opposed to using a publishing company?

http://http://simonesblog.net/self-publishing/self-publishing-q-a/i...

Compared to traditional publishing, self-publishing is faster and will have a higher royalty rate. It also allows the writer to have full control over sales and marketing, including organizing book signings, media interviews and promotion.

It’s a lot of work but there’s little doubt that this is the most exciting and rewarding part of the self-publishing process. 

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