I attended a women's conference last year and met a career coach who helps her clients determine their ideal jobs. She also works with résumés, interview preparations, etc. We exchanged business cards, and she added me to her newsletter mailing list.
She is likely very good at helping people identify career paths that are a good personality fit, which is the crux of her services. However, I have yet to recommend her to a potential client. Why? Because I see at least one glaring grammatical error in each of her newsletters or Facebook posts, and the fact that she makes basic errors in her own materials makes me wonder what damage she might do to with a client's résumé or cover letter.
Here are two examples of errors I've seen her make:
1) Headline of her newsletter:
· What it said: Its a new year! What are your professional resolutions?
· What it should have said: It's a new year! What are your professional resolutions?
2) Facebook post:
· What it said: Here are three book's every female entrepreneur should read
· What it should have said: Here are three books every female entrepreneur should read
I'm sure this woman is very intelligent, and while I probably know a few people who could benefit from her services, I just can't bring myself to "share" posts or forward newsletters with errors like these. Think about this example when you set out to market your book. Your bio, your book description, your email pitches, everything you do to promote your work should be free of errors. Grammar does matter, and people do notice - especially if you're putting yourself out there as a professional writer.
Maria Murnane is the author of the best-selling romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.
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