Re-blogged from my author website: http://www.authordoragonzalez.com
An Author Platform has evolved with the internet. There are many social sites out there just waiting to be used. Yet, there are more and more authors not stepping up and taking advantage of this. There are still many authors who don't even know what an author platform is and how it can help.
So, what is an Author Platform?
It is the credentials and social awareness an author holds. It is another means of exposure, word of mouth and gathering of fan base. It is so much more.
Before the internet, an author platform consisted of panel appearances, book signings, published works, book readings, word of mouth spread through visual and vocal expression. The internet has offered a digital means to do all this and expanded the reach of each.
Now when you do a panel appearance it won't be local book stores and fellow authors spreading the word. You will have Facebook, Google+, Twitter and many more to help spread the word. How about a blog or an author website? When you publish your book, people who don't have access to a store or live in the same country as where the book is being released can simply hop on the internet and buy it, but first they will have to know about it.
Many authors have had their books translated to various languages and the demand for this has grown with the internet. The internet has also brought back the appealing of audio books and yet another source of income, another format to reach new readers.
Why have an Author Platform?
It helps spread your reach as a known author.
It helps get your book(s) out there.
It helps bring in sales and new readers.
But in the end an author platform is only as good as you make it to be. It is another means to reach your goal of being an author. It is up to you to put it in motion.