Any time I speak to a group of writers, someone in the audience always, without fail, asks about how to build a fiction platform.

Fiction writers tend to be a little more stymied on platform, and not without reason. The world of what I refer to as the “Almighty Author Platform” in my book is much easier to navigate for nonfiction writers. Prescriptive writers have the easiest road: Stay on your topic and you’re golden. Memoirists, too, have a more straightforward task: Identify the primary themes, issues, and takeaways of your memoir and build your platform around being an expert from having lived through what you’ve experienced.


The novelist or genre writer, on the other hand, can find themselves up against a wall. They often don’t see the ways in which the nonfiction platform translates into what they’re doing, and I’ve worked with more than a few who feel downright resentful that they have to tend to their platform when there’s so much other more important stuff to do—like writing!


So, here are some thoughts for the novelists among you to get you going:


1. Website. Believe it or not, having a good website is the foundation of a good platform. You MUST have an email marketing system (like iContact or MailChimp), where you capture people’s information and then have the capacity to build campaigns and send people offers or free stuff. Offer your readers something free for signing up, like a short story or a chapter of your book-in-progress.


2. Social media. Yes, it’s a beast, and it can be overwhelming, BUT—it doesn’t have to be. Identify the primary issues and ideas that you write about in your novel. Or hobbies or habits of your central characters. If your protagonist is an herbalist, as is the case in Shanghai Love (She Writes Press, 2013), then you can post interesting tidbits about herbal remedies and cures. Make it fun. Educate your audience about the things you are already researching for your novel.


3. Video/images. Experiment with this. You can do little shorts and get fun and creative and post them to YouTube. Use your iPhone. Keep it simple. It doesn’t have to be complex. You can video yourself talking about your writing process—what works and doesn’t. You can also use Pinterest to create boards up about your novel—about elements of the story, character sketches, and even locations your characters visit.


4. Audio. Novels lend themselves to storytelling. Do a podcast and make it free online, or upload it to iTunes and charge 99 cents. You can enlist friends, or your kids, to read different character parts to keep it interesting. Think of it like an engaging book reading, and put a new one out once a month. (Then make use of the list you’re creating in #1 and blast your list whenever a new audio comes out.)


5. Group blogging. Lots of novelists don’t like to blog and/or struggle to figure out what to blog about. First of all, set up Google Alerts so that you are tracking certain issues. If your protagonist is a child psychologist, for instance, you can get Google Alerts set up to notify you about what’s going on in the world of child psychology and do an issue-driven post about it. If you join up with a team of writers who are all writing in the same genre, you can either share a website where you all blog or you can guest blog on one another’s sites, creating a system whereby you are not responsible for blogging quite so often but also not falling too far behind on the expectation that you be prolific.

Lastly, I want to make a plug for publishing as a way to build platform. There is no question that this is the wave of the future. This post on Book Baby pretty much sums up the rationale for doing so. If you don't have a platform at all, you can use your first book to build one. At She Writes Press our tagline is "A Platform for Women Writers" for a reason. It's a tested way to get your foot in the door and to build a fan base that has something tangible to react to.

I'd love to hear other ways the novelists and genre writers among you have been building your platforms. Please share your knowledge and what's worked (or just been fun!).

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Comment by Karen Szklany Gault on July 31, 2013 at 7:47am

Thank you for these reminders and suggestions. It takes time to set it all up, but worth the effort!

Comment by Brooke Warner on June 24, 2013 at 8:30am

You're welcome, Layne. We are so proud of your book and all your doing. An exemplary model of platform building!

Comment by Layne Wong on June 23, 2013 at 6:08pm

Thanks Brooke for the great post and also for mentioning Shanghai Love.  These are wonderful ways to build author platforms!

Comment by Michele Tracy Berger on June 23, 2013 at 8:01am

Thanks Brooke for these wonderful tips. My writing group recently held a 'submissions' party and we discussed all of these points. They found it very helpful.

Comment by Deepa Agarwal on June 16, 2013 at 12:31am

These are excellent tips. Many thanks for sharing!

Comment by Brooke Warner on June 14, 2013 at 1:17pm

Thanks, Kate!

Comment by Kate Powell on June 14, 2013 at 12:21pm


I will look into it.  Right now I can tell you that we paid for our own domain name through, so now it is (this is our business blog which I write, not our book blog, which is reserved but until we are published not starting that one.)  Wordpress allows you to "Connect your site to your other accounts on the web" (name of article) and tells you how.  One thing I will say is that I finally started reading me things they post at the top when I sign in, or send to me (duh, i tend to move on too fast) and this is how I learned about this -- they offered, and I said YES!  I found a post that might help you all:

That said, I am finally getting "good" at WP; not a pro, but getting brave.

Comment by Brooke Warner on June 14, 2013 at 10:50am

@Kate, maybe you need to do a post about this topic. I'm not using this option either. Not sure if I have it installed on my site and I'm wondering if it's a plug-in.

Comment by T. K. Thorne on June 14, 2013 at 8:43am

@Kate Powell-A question re Wordpress and Facebook sharing.  Are you talking about or  I have been so frustrated trying to figure out the difference.  I'm on .com and apparently there are no "plugins" that work there.

Thanks!  And thank you Brook for this interesting blog.

Comment by Laurel Wilczek on June 14, 2013 at 8:38am

Very helpful article. It's  good kick in the seat of the pants for those of us who need to get back into the game and update our platforms.


Thank you!



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