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Marketing Tip: Offer to Send a Book
Contributor
Written by
Maria Murnane
August 2015
Contributor
Written by
Maria Murnane
August 2015

I often say that it's important to make it easy for people to help you promote your book. One great way to do that is to offer to send them a free copy! I know that sounds obvious, but given how many emails I receive from authors asking me to review their books without offering to send me one, I think it is worth repeating. (I've also said many times here that I don't review books, so now I'm wondering if anyone is actually reading my blog. Hmm....)

Anyhow, when reaching out to people/organizations with news about your book, offering to send a copy isn't required, but I highly recommend it. You never know what might happen if the right person reads your book - and loves it!

Some examples: 

  • Alumni magazine of your alma mater
  • Regional alumni clubs of your alma mater (and their newsletters and book clubs)
  • Fraternity/sorority national magazine
  • Fraternity/sorority regional alumni clubs (and their newsletters and book clubs)
  • Local newspapers
  • Other book club organizers (www.meetup.com is a great way to find them)

While "gifting" a book to an e-reader is possible, I much prefer sending a signed physical copy along with an old-fashioned note. This way the recipient's experience is much more personal. And who doesn't love receiving a package in the mail? Note: when sending books from the post office, be sure to request the book postage rate. It's much cheaper that way.

In my personal experience, it's much easier to ignore a book on my Kindle than one on my desk or nightstand. Plus, a signed book is special, period. So there's another reason to go the old-fashioned route if I hadn't already convinced you.

Now get signing - and sending!

-Maria

Maria Murnane is the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services to aspiring and published authors. Learn more at www.mariamurnane.com.

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2015 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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