• Meghan Ward
  • [NETWORKING FOR INTROVERTS] 13 Ways to Improve Your Presence on LinkedIn
[NETWORKING FOR INTROVERTS] 13 Ways to Improve Your Presence on LinkedIn
Written by
Meghan Ward
August 2014
Written by
Meghan Ward
August 2014

It's easy to get caught up with Facebook and Twitter and forget all about your LinkedIn account until you're out of a job. But LinkedIn is the world's largest professional network, with 300 million users, and the fifth largest social network in the United States, with 100 million American users. So pull out your virtual feather duster and start sweeping away those electronic cobwebs.

It's time to update your LinkedIn profile, and here's how:

  1. Make sure your profile is complete, including a professional headshot of yourself.
  2. Let your voice and personality shine through in your summary. Don’t skip it. It’s important.
  3. Be sure to include all of your work history. Someone might remember you from working at Gap in high school and invite you in for an interview.
  4. Don’t lie. Be honest about your work experience, your skills, your awards.
  5. Get recommendations. These are important. They show prospective clients and employers that you’ve taken the time to make your profile as rounded as possible.
  6. Update regularly—as least 2-4 times a week. Focus on your professional status and accomplishments. You can do this from BufferApp.
  7. If you have a book published, feature it prominently on your profile—right under your summary. (You can move the order of the elements of your profile around.)
  8. Don’t use the standard connection request—personalize it!
  9. Looking for a new job and don’t want your boss to know? Use the privacy settings to hide your activity.
  10. Join LinkedIn groups (You can find groups by using the search field at the top of your profile. Select “Groups” from the dropdown menu. Don’t see a group you want to join? Start your own!)
  11. Follow companies in which you are interested.
  12. Don’t create a personal profile for a company. If your business is “The Cupcake Factory,” create a company page for it.
  13. t’s okay to accept invitations from strangers as long as you have a connection in common and their profile looks interesting.


REMEMBER: Your most important goal on LinkedIn is to have a complete profile, so viewers can get a well-rounded view of your professional life. So go forth and update!

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  • Meghan, your points in the post are well thought out. LinkedIn is a great network medium, which I enjoy too. There are many writing groups with good discussions going on about eBook issues, marketing, writing skills and other concerns of writers. I have found sound advice and solid resource information that was shared by fellow authors. Thanks for sharing these points.