Spring Resolution #2: Get Marketing!
Written by
Maria Murnane
April 2014
Written by
Maria Murnane
April 2014

In my last post I encouraged you to sit down and write at least 500 words a day. For those of you who already have a book in hand, now it's time to get marketing!

Spring is a great time to plant some marketing seeds!

Before I landed my first publishing contract, I attended a writers conference where the keynote speaker suggested that everyone in the audience do five things every day to promote our work. At the time I thought that was a bit much, and now that I have five books out there, I still think it's a bit much. However, if you think doing five things a day is unreasonable, doing one is not. So that's what I propose today for my readers: Starting today, do one thing each day to promote your book.

To nudge you along, I suggest putting a daily alarm on your phone that says DO SOMETHING FOR BOOK MARKETING! That may sound silly, but trust me, it helps. That little beep is hard to ignore after a while. Guilt is a powerful motivator.


Here are some suggestions to get you started:


Monday: Update your author bio.

Tuesday: Take snippets from your best reviews and create a "Praise for (title of your book)" document.

Wednesday: Create a compelling one-line description of your book.

Thursday: Create a compelling one-paragraph description of your book.

Friday: Contact your college alumni magazine about your book using the above materials.

Saturday: Make a list of 10 influential people you want to read your book.

Sunday: Research how to get your book into the hands of the above people.


These are just a few ideas that only scratch the surface of the myriad things you could do to promote your book. (I also have a webinar with many more suggestions.) While the bigger list may seem daunting, the key is to think small, don't freak out, and go one day at a time. If you do just one thing a day to promote your work, soon you'll have done dozens of things, and eventually hundreds. You may not see results right away, but over time those seeds you sow can sprout into prolific fruits. If I've learned anything about book marketing over the years, it's that persistence pays off, and little things do add up. I'm living proof of that.

Happy spring!


Maria Murnane is the best-selling author of Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, and Cassidy Lane. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2014 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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  • Mary E. Merrell

    Weather everywhere is crazy. We had almost 80 degree weather in February, then a lot rain, yay! Now it's cold. Usually by April it's getting really warm here in the Central Valley of California. I feel for you all in the East. I'm cold blooded and don't do cold well. Have a warm happy day. Mary Merrell

  • Maria Murnane

    @Mary, @Catherine, @Leslie, you're all very welcome! I'm laughing because I live in NYC and it's still freezing here, but I keep telling myself to act like it's a beautiful spring! :)

  • Mary E. Merrell

    Hi Maria, I haven't been on SheWrites in a long time, but I'm so glad I chose this post to read. Marketing has always been hard for me. I'm revising my third book, then plan on marketing it hard. Thanks for giving me a way to do it without getting frustrated and overwhelmed. Mary E. Merrell

  • Catherine Ann Jones

    Thanks, Maria. Writers need all the support they can get, and I'm no exception! Best, Catherine Ann Jones


  • Thanks for those ideas!  I appreciate it.