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  • Why Book Exhibitions Are Recognized As Trademark For Book Promotion
Why Book Exhibitions Are Recognized As Trademark For Book Promotion
Contributor
Written by
Alla Gibert
August 2013
Contributor
Written by
Alla Gibert
August 2013

Is it right to call various popular book exhibitions as effective platforms to promote different kinds of books in the market? The rising demand and the tremendous increase in the number of audience clearly reflect the significance and effectiveness of the global book exhibitions in promotion of various kinds of books. Even though various social media platforms and networks have gained tremendous importance in the recent times, the international book events still tend to exhibit great impact on promotion and marketing of the books. Some of the explicit aspects that raise the importance of the book events are mentioned below.

  • Meeting platform for authors and publishers

Not only book authors tend to look forward to make their presence at the global book exhibitions with their new books but also several book publishers, literary agents and editors prefer to pay visit to the popular international book exhibitions. While the social networking platforms allows the authors, publishers and agents to carry our good interaction online, it does not allow them to meet face to face to carry out more effective communication. On the other hand, various well-known book shows allow the authors to meet numerous renowned book publishers and agents face to face to carry out an effective discussion regarding their future projects. Nothing can beat a face to face interaction for exchange of the crucial information. International book events offer both budding as well as the established authors an outstanding meeting platform to meet the publishers and literary agents.

  • Convince the audience the importance of your book

The book authors are always willing to meet the important elements of the publishing world in person. The global book fairs allow authors not only to meet the publishers and literary agents but also let them to carry out an effective interaction with the large number of audience that are attending the leading book events like Illinois library association. A lot of public tends to pay visit to various book festivals, exhibitions, trade shows and other book events to get their hands on new books. The authors can convince the visiting audience how important their book is and how it can be useful to them. The audience can also get right information regarding the purchase of the book. Thus, such grand book events allow authors to directly interact with their fans and communicate with their potential readers in person.

  • Effectively reach the audience

Any book event, irrespective of its size and fame, is indeed worth to participate by an author, who is serious regarding the promotion of his book. As a matter of fact, the public prefers to meet the author of their favorite book in person and not the assistant or friend of the author. Hence, the book author needs to invest personal time and efforts in attending grand book shows like ILA 2013. The participating authors even get to learn a great deal of things that readers wish to read and new techniques to reach the people in an effective way. The attending author will also learn a great deal about what readers are expecting from the book industry and how to reach the readers.

  • Wide scope for book promotion

You can acquire a great amount of knowledge regarding the publishing industry and plan your future scope and projects to launch in the coming times. These international book platforms even offer the authors excellent opportunity to expose the name and concept of their book to the attending audience and to the prominent members of the publishing industry. Such events even offer the authors a golden opportunity to get acquainted with various booksellers, marketers, distributors and publishers from the publishing world and enhance their contacts for their future book projects. You can pass out impressive book covers and promotional bookmarks in an effective way to generate future book sales even after the book exhibition ends.

  • Great opportunity to meet media elements

The book events offer an excellent opportunity to the authors to encounter with influential media elements. Various media professionals like editors of magazines and newspapers, news reporters, producers of radio programs and many others are always in search of new book and new ideas. Never miss the opportunity to meet the media elements. Always keep an eye out for the media cameras to let them capture your book’s name and image. If you happen to come across someone capturing new books then invite that media professional over to your book stall and let them capture your book story, concept and reviews. Thus, media that is present at book fair can award you an outstanding promotion of your book.

Hence, it is advisable for every author to attend the global book event and participate in it whenever you happen to develop a new book. Due to all these effective factors the leading book events have gained recognition as trademark for book promotion.

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